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Job Description:

Activation Marketing Specialist - Personal Safety Division

Collaborate with innovative 3Mers around the world

As an Activation Marketing Specialist you will play a key role for leading execution of activation plan for the key Vertical Markets, Processes and Accounts in Brasil (Mining, Food & Beverage, Construction, etc) in the division of Personal Safety. In this role you will be able to lead the execution of portfolio activation plans in the country, identify Business' Trends, Growing Opportunities. Lead the implementation and execution in the country of the business segment strategy collaborating with the segment marketers, channel structure and Application engineers and localize content and digital resources applicable to Distributors. The Activation Marketer drives and leads complex relationships at all levels and across the organization (portfolio marketers, digital resource center, global marketers, sourcing, agencies, channel, sales, etc) and support capitalization of sales with the sales structure.

The impact you will make in this role

• Manages sales and POS data in order detect market opportunities and develop push and pull strategies to increase sales and share of wallet of FULL PSD portfolio within specific segments.
• Create content and sales tools to facilitate market´s understanding
• Drives Customer First strategies, in order to align and adapt programs to fulfill the needs of customers in specific segments.
• Work with Channel Specialist from PSD and ISMC, so they and the reps from their Business Partners receive 3M segments training, in order for them to be able to detect multiple business opportunities with big 3M portfolio to increase sales. Needs to coordinate regional 3M support to give these trainings.
• Reviews and defines segment product offer with the support of portfolio marketers, in order to assure the portfolio, fulfill customer's needs to gain share.
• Provides forecast insights by analyzing customers consumption of products and win/loss of projects.
• Has to develop strong internal 3M networking in order to handle inside negotiations and problems resolutions with functional areas like Finance, Marketing, CRC, Demand, BSO, sourcing, sales, and any other areas involved in the day-to-day work. Understanding of end users and distributor's structure and the way that it operates is also a must.
• The candidate must be expert in viewing the big picture of the business, and has the ability to detect the pain points, with this information he has the ability to structure process to eliminate issues
• Able to lead, coordinate and guide direct reports, considering he/she will have a important influence with others.

Your Skills and Expertise

To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications:

• Bachelor degree in Marketing, Business Administration, Engineering or similar.
• Must have a strong professional background in marketing and experience in communication, digital marketing, insights generation, safety or industrial market knowledge is preferred.
• The business require strategic leadership to effectively leverage the resources such as DemoTrucks, Mobile Training Center, demo equipment, etc.
• Financial background, negotiation skills, Resilient to frustration and difficult situations.
• Strong communication, able to develop good networking and interpersonal relationships.
• Analytical and problem solver. Strong leadership skills and behaviors and decision-making abilities.
• Intermediate English
• Availability to hybrid work in the city of Sumaré/SP

Additional qualifications that could help you succeed even further in this role include:

• Strong knowledge of Brazil´s Vertical Markets is a plus

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Imagine your future in 3M

At 3M, inspiration happens daily. Here, science is how the magic happens. Except it is not magic, it is the right science, applied in the right way by the people of 3M. Here, your ideas help shape everyday lives around the globe. Here, you matter. You inspire. Challenge. Create. Thrive. Here, you go. Apply now and discover inspired opportunities!

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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