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Job Description:

SEA Channel Leader – Automotive Aftermarket Division

The SEA Asia Channel Leader is responsible for leading the channel strategy, distributor network performance, and indirect sales execution across key Southeast Asian markets. This role oversees commercial activities across multiple countries, ensuring consistent deployment of channel programs, strong regional partner capability, and alignment with divisional growth objectives. The position requires strong strategic leadership, regional commercial experience, and the ability to manage diverse channel ecosystems across varying levels of maturity within Southeast Asia.

Key Responsibilities

Strategic Leadership

• Develop and lead a multi‑country channel strategy covering distributor structure, market segmentation, capability development, and go‑to‑market optimization across Southeast Asia.
• Drive joint business planning processes with regional channel partners, including target-setting, go-to-market strategy, capability building, and performance governance.
• Provide market insights and regional intelligence to support portfolio decisions, go‑to‑market design, and investment prioritization.

Channel and Distributor Management

• Implement a standardized channel performance management system using KPIs such as revenue growth, market penetration, inventory health, forecasting accuracy, and program ROI.
• Strengthen execution across markets through standardized training, joint business planning, and channel enablement programs tailored for SEA.
• Lead channel partner capability-building programs, including commercial training, technical training, digital enablement, and operational excellence initiatives.

Operational and Cross‑Functional Collaboration

• Partner with regional supply chain, marketing, finance, and customer service teams to ensure seamless execution and support for channel partners.
• Ensure adherence to company policies, ethical standards, and regulatory requirements across different countries.
• Represent the Automotive Aftermarket business in regional performance reviews, strategic planning forums, and cross-functional leadership meetings.

Qualifications

• Bachelor’s degree in business, marketing, engineering, or a related field; an MBA is an advantage.
• Extensive experience in automotive aftermarket sales, channel management, or distributor leadership across multiple Southeast Asian markets.
• Strong understanding of the regional aftermarket ecosystem, including channel partners, workshops, and retailers.
• Demonstrated success in driving revenue growth and executing channel strategies across diverse markets.
• Excellent negotiation, communication, and stakeholder‑management skills with the ability to influence at multiple organizational levels.
• Strong analytical, planning, and decision‑making capabilities, with proficiency in managing complex market data and performance metrics.
• Willingness to travel frequently across Southeast Asia to support partners and market execution.

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