The Impact You’ll Make in this Role

As a CX - Social Application & Engagement Specialist in Consumer Safety & Wellbeing Division you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

• Creating and executing original content (images, short form videos) and responses across Filtrete Brand’s owned social media channels 3-5 times a week to generate awareness and affinity for the brand;

• Partnering with cross-functional team members (e.g., R&D, creative/agency partners) to develop industry-leading creative assets;

• Gathering, analyzing and communicating social media KPIs to stakeholders using native insights, social management and analytic tools, and adjusting plans and content to further drive audience growth and engagement;

• Contributing through leadership for social media and cultural trends that are relevant for the brand; present/socialize trends with division management, marketing teams and R&D;

• Monitoring, listening, interacting and responding to consumers, influencers, and other stakeholders posting comments or questions about air filtration and/or Filtrete™ brand air filtration products, ensuring brand voice and quality standards are met during these interactions; and

• Assisting with the brand’s paid social media strategy.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Three (3) years of experience posting and managing social media accounts including Facebook, Instagram, TikTok, and Pinterest with additional platforms a plus in a private, public, government or military environment

• Three (3) years of Knowledge of social media best practices and trends in a private, public, government or military environment

• Three (3) years of Strong content creation experience, including ability to create and edit new social and video content in a private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include:

• Ability to work in a fast-paced environment

• Previous experience partnering with a consumer brand to create social media content

• Strong communication skills (both written and oral)

• Knowledge and experience in the consumer packaged goods industry

• Knowledge and experience in mass retail, online, and other consumer channels

• Experience with marketing technology/tools

• Ability to use analytics to take projects effectively from analysis to insight and implementation

• Experience creating high-performing organic and paid social content for a consumer brand, including short-form video, community engagement, and platform-specific content strategies across channels such as Instagram, TikTok, Facebook, and Pinterest

• Demonstrated ability to translate technical, product, or science-based information into clear, compelling social content that builds brand awareness, consumer trust, and engagement

• Proficiency with social media management, listening, and analytics tools, with a track record of using performance insights to optimize content, inform strategy, and drive measurable business results

• Experience collaborating effectively with cross-functional teams and external partners, including marketing, R&D, creative agencies, and influencers, to develop on-brand content and execute integrated campaigns

Work location:

• Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.

• Travel: May include up to 5% domestic

• Relocation: May be authorized

Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).