Marketing Performance Analytics Sr Specialist / Sumaré SP
Marketing & Communications, Data Science
são paulo, state of são paulo, brazil
Job Description:
Marketing Performance Analytics Sr Specialist
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
The Impact You’ll Make in this Role
As a Marketing Performance Analytics Sr Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
- Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams
- Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making
- Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders.
- Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities
- Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions
- Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks
- Understanding of digital marketing data flows across platforms and channels
- Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher (completed and verified prior to start)
- Three (3) years of experience in marketing analytics, business analysis or marketing performance reporting
Additional qualifications that could help you succeed even further in this role include:
- Bachelor’s degree in marketing, business, analytics, data science, or a related discipline from an accredited institution
- Five (5) years of experience in marketing analytics, performance measurement, business analysis, or insight generation in a private, public, government, or military environment
- Solid experience with Power BI, DAX, and SQL
- Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS
- Exposure to Adobe Analytics, CDP, and broader enterprise data environments
- Understanding of digital marketing data flows across platforms and channels
- Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation.
- Proven ability to translate business requirements into analytical solutions
- Strong problem-solving skills, with the ability to turn data into actionable business recommendations
- Strong project management, communication, and stakeholder engagement skills
- Experience in data management, including validation, cleansing, and governance
- Experience working with large, complex datasets across multiple business functions
- Exposure to AI-enabled analytics and insight generation approaches
Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Sumare, Brazil
Travel: N/A
Relocation: Not Authorized
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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