Product Marketing Specialist - ELSB

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

Your role and responsibilities

Implementing the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy
Achieving product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed
Executing annual marketing plan in conjunction with relevant business units/product groups. Preparing business plans focused on business development for a defined market
Coordinating market analyses with sales team members and defines appropriate forecasts and plans. Evaluating and sharing customer research, market conditions and competitor data
Overseeing sales execution for assigned products by providing relevant materials and guidance to sales team(s)
Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each salesperson. Facilitating know-how sharing and cross collaboration

Qualifications for the role

• Bachelor’s degree in Electrical and Electronics or equivalent
• Minimum 2 years of relevant experience in product marketing and/or in sales function
• A collaborative, solution-focused approach and strong written and spoken communication skills

Benefits

More about us

ABB Smart Buildings digitally transforms commercial, industrial and residential buildings for the highest comfort, efficiency, safety and security - enhancing quality of life in buildings of the future through safe, smart and sustainable electrification solutions, services and products. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. Recruitment Agencies please be aware that this role is being managed by the internal ABB Talent team directly. We will reach out to our preferred agency partners should we require support. Your adherence to our process is appreciated Work model: hybrid #LI-hybrid