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Marketing Manager CAC

ABB

ABB

Marketing & Communications
Fairfax, VA, USA
Posted on Sunday, June 9, 2024

Marketing Manager CAC

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.


This position reports to

Marketing & Sales Manager

Your role and responsibilities

Define and implement the marketing strategy on Central America Electrification Cluster 1.Responsible for creating, planning and implementing the marketing (and communications) strategies for the assigned area in accordance with the BA/Division marketing and sales strategy and budget. 2. Consider relevant regulations adn standards, e.g. on cyber security. Produces action plans to deliver the agreed strategy and budgets. Targets 3.Identifies all existing and new strategic segments and business opportunities based on analysis, defining strategy/business plans for each, and coordinating the relevant team s for the assigned area 4.Responsible for the assigned area product marketing, industry segment marketing, and both strategic and tactical marketing plans to support the local organization 5 Ensures the markets globally are well monitored by developing and maintaining efficient marketing tools and implementing coordinated marketing analyses and activities.

Qualifications for the role

  • Electrical or electromechanical background, Master degree on business or related fields
  • Knowledge in ABB EL products portfolio
  • More than 10 years of experience
  • Fluent English, desirable a third language
  • Experience leading multicultural teams

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory

Publication ID: PA91960332_E1