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Product Marketing Specialist



Marketing & Communications, Product
Xiamen, Fujian, China
Posted on Thursday, July 11, 2024

Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

EL Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: onsite This role is contributing to the service in EL. You will be mainly accountable for: • Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy. • Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed. • Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS). • Executing annual marketing plan in collaboration with relevant division and/or product groups. • Developing business plans focused on driving business development for a defined market. Our team dynamics (Optional) You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications for the role

  • You are immersed in / engaged in / absorbed in / highly skilled in/ you enjoy working with market.
  • Ability to demonstrate your experience in / Have established skills / advanced skills / You have 0-2 years of experience in marketing
  • Possess an enhanced knowledge of / You are qualified in / Highly adept in marketing sense.
  • Degree in / Have a demonstrated track record in / Extensive knowledge of / Proven experience of marketing.
  • You are at ease communicating in English.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory

Publication ID: CN92433711_E1