HR Marketing & Employer Branding Partner/Manager (f/m/d) Germany

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Talent Acquisition Manager Germany

Your role and responsibilities

In this role, you will have the opportunity to drive and implement ABB’s employer branding and marketing strategies. Each day, you will collaborate with key stakeholders to ensure alignment between branding efforts and business targets. You will also showcase your expertise by focusing on enhancing reputation and attracting top talent. If you’re passionate about employer branding and thrive in an environment where you can shape engagement, inspire others, and foster a sense of value, then this opportunity is not to be missed. Join us in driving impactful employer branding initiatives that enhance our reputation and attract exceptional talent! The work model for the role is: #LI-Hybrid You will be mainly accountable for: • Developing and implementing comprehensive employer branding strategies aligned with business objectives, ensuring an authentic representation of ABB’s culture and values and leading initiatives to enhance the organization's reputation and attract top talent • Collaborating closely with Talent Acquisition, Marketing & Communications, HR Business Partners and Business Leaders, you gain insights into their needs and create proactive branding initiatives (action plans, engaging content, social media presence, targeted campaigns, etc.) • Defining, developing, and executing employer branding strategies that resonate with both internal and external stakeholders • Positioning our company in the right channels, events, and platforms to engage the talents we want to build long-lasting relationships with and to attract our workforce • Last but not least, working alongside the Talent Acquisition Manager to develop and manage an effective employer branding strategy and budget for Germany, defining and tracking key performance indicators and metrics to measure the success and impact of employer branding efforts, utilizing data and analytics

Qualifications for the role

• Several years of experience running employer brand and engagement for (senior) professionals
• Bachelor’s or Master’s degree in Human Resources / Business / Marketing / Communications or related field or relevant experience
• Strong communication skills and business fluency in German and English
• Strong interpersonal skills with the ability to build relationships, network and influence relevant business stakeholders
• Strong end-to-end process thinking with experience to run branding projects
• Positive to have experience in the German talent market, especially for engineer jobs
• High commitment, ownership, inclusive mind-set, curiosity and collaborative approach

What's in it for you?

• Get motivated by continuous improvement in what we do and how we do it, bring your know-how.
• Enjoy a supportive and solution driven team environment
• Benefit from an open and solution-oriented work culture

Benefits

More about us

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStoryABB is able to offer you an interesting role within a highly motivated team, together with open communication structures. On the basis of a personal, practice-oriented induction programme, you will be given the opportunity to acquire the confidence needed to work independently and self-reliantly within your assigned area. Even after the joining phase, ABB offers a wide range of individual career development opportunities and supports you in realising your career goals with targeted training measures. At ABB you will find an attractive working environment in all phases of life - including mobility services such as bicycle leasing, policies for sabbaticals and home office, the ABB children's vacation camp and taking care of family members. Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference. ABB AG Your contact is: ABB PersonalDirekt +49 (0) 621 381 3500 ABB Data Privacy Statement: https://new.abb.com/privacy-notice/candidate