Marketing Manager

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This is a position with grade

13

This position reports to

APAC Regional Digital Lead and Local Mar

Your role and responsibilities

In this role, you will have the opportunity to define and implement the marketing strategy in the assigned area (business area, division, and markets). You will also showcase your expertise by designing and managing the marketing action plan to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. The work model for the role is: #LI-onsite, #LI-hybrid This role is contributing to the Electrification Smart Buildings/Smart power Business in ABB. The position is based at Petaling Jaya, Malaysia. You will be mainly accountable for: • Responsible for creating, planning, and implementing the marketing (and communications) strategies for the assigned area in accordance with the business area/division marketing and sales strategy and budget. This includes multi-channel marketing strategies, managing digital and traditional marketing channels, and driving brand awareness and customer acquisition through targeted campaigns (e.g customer loyalty program, trade shows, retail activation, product launches, social media, paid/owned/earned media, customer events). • Developing action plans to deliver the agreed marketing (and communications) strategy within the budget. This includes collaborating with multiple stakeholders (agencies, customers, internal teams, media/press, channel partners, etc) to execute the plans. • Defining the marketing targets for the assigned area and ensures their achievement. • Anticipating changes in the market direction proactively and facilitates timely and appropriate remedial action. • Responsible for industry segment and channel marketing, and the development of strategic and tactical marketing plans to support the organization within the assigned area. • Implementing coordinated marketing analyses and activities to ensure the global markets are well-monitored. • Defining quality metrics for marketing initiatives within the assigned area and reviews and evaluates results upon completion of the activities. • Localizing campaign for product launches and/or specific global campaigns and including ensuring quality, brand and narrative check.

Qualifications for the role

• A bachelor's degree in marketing, business administration, communications, or a related field.
• A minimum of 5-7 years of experience in marketing or communications with proven track record of successful marketing campaigns, strategies and events.
• Creativity and innovative thinking with ability to work effectively with a variety of stakeholders and teams.
• Strong leadership and communication skills (written and verbal).
• Previous experience in creating different content formats including social media.
• Excellent demonstration of computer literacy skills, including but not limited to Microsoft Office, Adobe Suite programs and other digital communications tools.
• Experience in Marketing Automation (Pardot/SFDC) and Digital Marketing channels (Paid, Owned, Earned) will be an advantage.

What's in it for you?

• Get exposed to cutting-edge technology in Electrification and have a visible impact on the future
• Benefit from an open and solution-oriented work culture
• Flexibility: we have hybrid work options, make the best out of them!

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory