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Product Marketing Specialist - Energy Distribution in Residential & Commercial segment

ABB

ABB

Marketing & Communications, Product, Operations
Fairfax, VA, USA
Posted on Mar 11, 2025

Product Marketing Specialist – Energy Distribution in Residential & Commercial segment

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.


This is a position with grade

14

This position reports to

EL Product Marketing Manager

Your role and responsibilities

In this role, you will manage the AEG DinRail portfolio in addition to ABB consumer units and compact distribution enclosures product portfolio having focus on residential and commercial segment. You will have the opportunity to implement product marketing strategies to meet business objectives in collaboration with the Energy Distribution Business Developer. Each day, you will play a crucial role in bridging the gap between product development and market success by implementing marketing activities and supporting sales team with appropriate product knowledge and training. The work model for the role is: #LI-hybrid This role is contributing to the Product Marketing department in the Electrification Smart Building division in Spain. Main stakeholders are installers and electric wholesalers. You will be mainly accountable for: • Conducting extensive research to understand the target audience, market trends, and competitiveness by visiting customers regularly together with sales organization • Developing and executing marketing strategies to increase product awareness and sales, including defining and communicating product value propositions • Achieving order demand targets by overseeing progress regularly and defining and implementing sales and promotion plans • Analyzing sales data and gathering market feedback to evaluate product performance and adjust marketing strategies accordingly • Providing the sales team with the necessary tools, training, and materials to effectively sell the product • Support product price positioning aligned with local strategy by compelling price variation analysis You will join a mature, dynamic, talented, high performing, collaborative team, where you will be able to thrive.

Qualifications for the role

  • You are immersed in working with customer centric methodologies and marketing foundations along the electrical market
  • Ability to demonstrate your skills in electrical/electronic project definition, on-site electrical operation or product portfolio management
  • You are innovative around communication, initiative, leadership, curiosity and you have the ability to manage multiple tasks/projects and collaborate having a results orientation
  • Bachelor’s degree in Electricity or Electronics or similar. Also, valuable vocational training degree, such as FP.
  • You are at ease communicating in fluent English

What's in it for you?

  • Work in a company with a strong technology legacy and deeply rooted in local communities
  • Flexibility: we have hybrid work options, make the best out of them!
  • Enjoy a supportive and solution driven team environment

Benefits

    More about us

    We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory