Marketing Communications Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This is a position with grade

14

This position reports to

Marketing Communications Manager

Your role and responsibilities

In this role, you will have the opportunity to propose and implement communication plans. Each day, you will implement assigned marketing communications activities through all available communications tools according to group guidelines, directives, and messages, within the approved budget. You will also showcase your expertise by generating leads via advertising, sponsorship, and other promotional activities, using the internet as a hub for integrated marketing communications. You will be working as Marketing Communications Specialist and will be part of Motion Business for Service division, based in Peenya- Bangalore India. Work model: on site #LI-onsite You will be mainly accountable for: • Develops and implements communication programs and messages including customer success stories, case studies, articles, employee and management interviews, short format POVs, script for a/v.. etc., • Work in close collaboration with subject matter specialists to build strong and cohesive content. Bring a creative way of thinking to all projects and ensure deliverables have ze-ro/minimum errors and are consistent with the ABB style guide. • Develop and execute digital communication plans aligned with business objectives and brand guidelines. Manage Marketing Platforms - oversee and manage platforms like Pardot, Marketing Cloud Account Engagement, HootSuite, Interlynx, and SFDC, ensuring proper setup, integration, and data integrity. Adapt global campaigns and messaging to local markets, ensuring relevance and impact. Collaborate with global and local communications and marketing team to conceptualize and execute integrated digital campaigns. • Track and analyze campaign performance, providing insights and recommendations for improvement. Create engaging and nurturing email marketing campaigns, analyze performance metrics to optimize results, and implement segmentation and personalization strat-egies. Measure the effectiveness of digital communications using key performance indica-tors (KPIs). Prepare performance reports and dashboards to highlight successes and areas for improvement. • Ensure adherence to ABB’s brand positioning and visual identity across all digital commu-nications. Support the localization of global messaging to align with regional strategies and customer needs. • Supports key management with personal communications, manage marketing materials in-cluding presentations, product brochures, speech, articles, and employee communication. Assist in planning and organizing customer seminars, exhibition and employee meetings. • Actively recommend and contribute to cross-Business /Division communications projects. Advises on communications programs and channels to maximize cost efficiency and mini-mize overlap among businesses.

Qualifications for the role

• Education:- Post graduate degree in communications/ marketing / branding / mass comm
• Relevant 5 to 8 years of work experience in B2B, manufacturing, electrical, electronic or al-lied industries.
• Proven experience in digital communications and campaign management. Knowledge of digital marketing and marketing automation (SalesForce, Pardot, social media management tools etc.,).
• Excellent writing skills – marketing communication material, articles for trade and business media, internal memos, communication notes, etc.
• Strong project management skills with the ability to manage several projects at the same time.
• Excellent communication skills (verbal and written) in English with ability to explain technology in an easy and engaging way as well as strong writing, editing, proofreading capabilities are essential.
• A solution-focused and self-starter mindset combined with passion for strategic and analytical thinking.

More about us

ABB Motion Services serve customers around the globe with innovative services to maximize performance, uptime and energy efficiency throughout the lifetime of electrical motion solutions. Electrical motion is applied everywhere in industries, cities, infrastructure and transportation and is a cornerstone of the energy revolution. Our people and culture are the foundation of our success. We drive innovations through digitalization and make the difference for our customers and partners every day. ABB Motion keeps the world turning, while saving energy every day. We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory