At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Regional Marketing & Sales Manager, APAC

This position is classified under Global Grade:

12

In this dynamic role, you will leads marketing and sales for the AC Chargers portfolio across assigned markets, aiming to boost sales, margins, market share, and customer satisfaction. Develops and executes market-driven strategies, including direct and third-party sales, while fostering cross-regional and cross-divisional collaboration. Proactively drives business development in strategic countries and provides expert support to ensure profitable growth and alignment with the division’s long-term strategy.

Location

This role is open for locations such as: Malaysia, Singapore, Thailand, Indonesia and Japan. The work model is hybrid #LI-hybrid.

Key Responsibilities

• Leading the creation and implementation of go-to-market strategies, product positioning, and value propositions aligned with global marketing goals.

• Identifying and developing new market opportunities, ensuring profitable growth through business plans, segment focus, and cross-regional collaboration.

• Understanding customer needs, promoting value-based solutions, and enhancing satisfaction through surveys, visits, and continuous improvement initiatives.

• Collaborating with Sales, Logistics, and Product teams to ensure operational efficiency, effective product launches, and customer delivery satisfaction.

• Upholding ABB’s core values, safety standards, and code of conduct, ensuring integrity and regulatory compliance across all activities.

Qualifications

• Proven experience in portfolio management, go-to-market strategy, and business development within a technical or industrial environment.

• Ability to evaluate market trends, define business plans, and drive performance metrics such as NPS, margin growth, and inventory turnover.

• Demonstrated success in building customer relationships, understanding market needs, and delivering high satisfaction.

• Experience in leading cross-functional teams, developing talent, and fostering a high-performance culture.

• Familiarity with legal, safety, and ethical standards in a global business context, ensuring adherence to internal and external regulations.

What’s in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Call to action

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit careers.abb to read more about us and learn about the impact of our solutions across the globe.

Ready for your next career move?

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.