ABB Group Web Optimization Manager
ABB
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Senior Digital Communications Manager
Job Summary
We are seeking a knowledgeable and strategic Web Optimization Manager to enhance the visibility of the ABB Group website. Enthusiastic about AI and digital trends, you will implement the SEO strategy and manage key digital assets, including the ABB Group website content hubs and pages and ABB Wikipedia presence. You will focus on increasing discoverability, visibility, improving search rankings and enhancing user experience and data-driven optimizations. The ideal candidate combines technical proficiency with a forward-thinking mindset to elevate ABB’s digital footprint and support broader communications initiatives. If you are inspired to participate in transforming ABB’s digital engagement, we welcome your application.
Key Responsibilities
- Own ABB website specific corporate sections, content hubs and pages
- Develop and execute a comprehensive, year-long content, SEO, UX and performance plan for continued website optimization
- Use data and analytics tools to monitor performance, draw insights and improve optimizations. Own UTM and tracking strategy
- Partner with internal teams and external agencies to implement design, technical, architecture and content developments and enhancements
- Ensure website content governance, consistency and compliance with brand, accessibility, and legal standards
- Support the creation and launch of new ABB Group websites from ideation through execution
- Stay ahead of digital and AI trends to incorporate them into actionable improvements
- Manage ABB Wikipedia presence
Qualifications and Experience
5+ years proven experience in digital communications or marketing, website management
UX and SEO-focused roles (Knowledge of BrightEdge), CMS platforms (Adobe Experience Manager)
Skilled in analytics tools
Knowledge of UTM strategy and digital tracking best practices
Excellent organizational and project management skills
Thrives collaborating with multiple stakeholders, cross-functional teams, and vendors
Familiarity with GDPR and digital compliance frameworks
Enthusiastic about AI and digital trends, with a strong motivation to create impact
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.