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Building Automation Channel Lead

ABB

ABB

Petaling Jaya, Selangor, Malaysia
Posted on Sep 17, 2025

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

APAC Regional Digital Lead and Local Mar


Your role and responsibilities

In this role, you will have the opportunity to be responsible for the sales of products/systems/services within the Building Automation Business Line, in line with the division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities.

The work model for the role is:, #LI-hybrid

This role is contributing to the Electrification Smart Buildings/Smart Power Business based at Petaling Jaya, Malaysia.


You will be mainly accountable for:

  • Developing and executing a strategy for the BA segment & delivering sales targets, which involves:

    • Strategy development & business plan development.

    • Define portfolio mix and mitigate gaps in conjunction with global / regional stakeholders.

    • Conduct customer & stakeholder management in area of scope.

    • Deliver order and revenue intake as per mutually agreed plan.

  • Communicating to the customers about details related to delivery time, payments, and general terms and conditions, in line with ABB’s offering and strategy.

  • Ensuring efficient marketing activities and communicating value proposition to customers.

  • Identifying and driving the development of new market opportunities in the designated market.

  • Managing administrative procedures in sales processes and supports cash collection and project management activities, when needed.


Qualifications for the role

  • Bachelor’s degree in electrical engineering, business administration or a related field.

  • More than 3 years of relevant sales with exposure in lighting control, smart home and Building Management System.

  • Strong background and understanding of Building Automation solutions.

  • Excellent negotiation, presentation, and communication skills. Positive attitude, team player, and self-motivated.

  • Willingness to travel up to 30%.


Benefits


We also offer our employees the following benefits:

  • Life Insurance

  • Medical Insurance

  • Accident Insurance

  • Parental leave

  • hybrid/flexible work practices


More about us


ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.

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#RunwithABB

#Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.