At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

The work model for the role is: hybrid/ LI #Hybrid

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

You will be mainly accountable for:

• Utilize insights from market intelligence to craft and execute targeted marketing campaigns that boost product visibility and drive revenue growth
• Implementing the product marketing strategy in the assigned Germany / DACH, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Qualifications for the role

• Degree in Marketing, Business Administration, or a related field.
• Proven experience in implementing product marketing strategies and defining product value propositions.
• Focused on driving orders and improving Net Promoter Score (NPS).
• Passionate about online marketing strategies, including SEO, SEM, and social media.
• Fluent in both German and English.

Benefits

• ABB Employee Stock Acquisition Plan (ESAP)
• Learning & training opportunities
• ABB Children's Holiday Home
• Personal coaching offers

Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG

+49 (0) 621 381 3500

Be part of something bigger. This is where progress is powered, teams initiate action, and we move the world forward – together.
Run What Runs the World.

#ABBCareers #RunwithABB #Runwhatrunstheworld

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.