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Sales Specialist - B&R Germany (f/m/d)

ABB

ABB

Sales & Business Development
Fairfax, VA, USA
Posted on Nov 21, 2025

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Sales Manager


Key responsibilities

In this role, you will work closely with customers to understand their needs and technical requirements and drive the growth of our automation portfolio in your assigned region.

This position covers a sales region primarily located in Middle Franconia (Mittelfranken) and the Upper Palatinate (Oberpfalz), roughly stretching between the metropolitan areas of Nuremberg, Erlangen, Fürth and the Regensburg–Amberg–Weiden region. To ensure efficient customer support and short response times, we are looking for a candidate who is based within this area or is willing to relocate there. Regular on-site customer visits are an essential part of the role.

The work model for the role is: Onsite, Remote #LI-Onsite / #LI-Remote

This role is contributing to the Machine Automation division within ABB Process Automation business area in Germany.

Main stakeholders are customers in the assigned region, internal sales support, product management, and the headquarters in Austria.

You will be mainly accountable for:

  • Building strong and lasting customer relationships by effectively addressing technical and commercial requirements

  • Collaborating with the sales support team to prepare compelling offers and ensuring meticulous follow-up

  • Leading contract and price negotiations with key accounts

  • Driving strategic cross-selling initiatives to optimize customer profitability

  • Participating in trade fairs, exhibitions, and customer events to present our cutting-edge automation solutions

  • Providing insights into market trends, competitor analysis, and customer feedback to support strategy development

  • Analyzing your sales region, identifying potential customers, and acquiring new business

You will join a dynamic and collaborative sales team, where you will be able to shape customer relationships, expand market presence, and work with innovative industrial automation technologies.

Qualifications for the role

  • Technical degree in electrical engineering, mechanical engineering, or a related field

  • Minimum of 5 years of experience in a similar position working with automation technology

  • Strong technical knowledge in PLCs, drive systems, bus systems, and HMI

  • Proficiency in Microsoft Office and SAP

  • Excellent communication and negotiation skills

  • Strong problem-solving abilities with an innovative and hands-on mindset

  • High level of autonomy and sense of responsibility

  • Professional communication with the company headquarters and reliable follow-up

  • Fluent German skills and proficiency in English

Benefits

  • Company car

  • Employee Assistance Program

  • Flexible work practices

  • Employee Share Acquisition Plan

  • Paid and Unpaid leave opportunities

  • Corporate Beneftis

  • Edenred Card

Interested in joining our team? We are looking forward to receiving your complete application through our online tool. In the case of equal suitability, people with severe disabilities and their equals are given preference.

ABB AG

+49 (0) 621 381 3500

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We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.