Your role and responsibilities
In this role, you will have the opportunity to lead business development projects and/or strategic planning for ABB. Each day, you will act as a partner for the team’s management in the development and implementation of winning strategies. You will also showcase your expertise by creating proposals for profitable growth and differentiation, based on your deep understanding of ABB’s businesses and market environment.

The work model for the role is hybrid.

Location: Global, with a preference for EU countries such as Italy, Czech Republic, Poland Sweden and Turkey.

You will be mainly accountable for:

• Define, develop, and implement strategies, business plans, and LVS solutions for focus segments, key customers, and applications, with overview of all products in collaboration with Sales and Marketing teams.

• Establish overall product lin positioning and customer value strategies aligned with GPG objectives and market needs.

• Set and monitor KPI targets for existing products and new launches, ensuring achievement through collaboration with Marketing and other stakeholders.

• Lead market and competitor analysis, identify gaps, trends, and opportunities, and propose actions for profitable growth and differentiation.

• Drive development of global marketing and promotional tools (e.g. presentation, catalogue, etc.), support product launches, customer events, and sustainability initiatives.

• Understands segment, channel, and customer needs in the market, identify and evaluated new market opportunities across all products. Set long-term goals and objectives for product portfolio aligned with GPG vision and market opportunities.

• Identify new market opportunities, acquisitions, divestments, and business models; prepare proposals to strengthen portfolio performance and long-term goals.

• Identify and study of opportunities of acquisition and divestment pipeline, or new business models, prepare the proposal for product lines profitable growth and differentiation, based on deep understanding of LVS businesses and their market environment.

• Support Sustainability manager to initiate and implement GPG sustainability strategy and following up.

Qualifications for the role

• Bachelor’s degree minimum with 5+ experience in electrical or switchgear product marketing or portfolio management.

• Strong understanding of marketing requirements and ability to identify market trends with strategic thinking.

• Expertise in Portfolio Management, Business Strategy, and Market Intelligence, including go-to-market planning and customer experience success.

• Solid knowledge of Regulation & Legal Compliance, Pricing Excellence, and managing Budget & Performance Targets.

• Proficiency in Marketing Strategy, including content management, digital marketing, campaign and channel support, and platform management.

• Demonstrated cross-functional leadership, self-motivation, and excellent communication skills in English.

What's in it for you?

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.
Run What Runs the World.

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#RunwithABB

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More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.