Global Marketing & Sales Analytics Lead, Motion Services division (location: Europe or India)
ABB
At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.
This Position reports to:
Global Sales Excellence & Marketing Manager
ABB Motion Service Division serves customers worldwide by maximizing uptime, extending product life cycle and enhancing the performance and energy efficiency of their electrical motion solutions. The Division is leading the way in digitalization by securely connecting motors and drives, increasing operational uptime and improving efficiency. The services offered make the difference for our customers and partners every day by helping keep their operations running profitably, safely and reliably.
Location
This role is open globally, but location is set in Europe or India with a preference for Italy (Sesto San Giovanni), Finland (Helsinki), Poland (Krakow), Spain (Madrid or Barcelona) or India (Bangalore). The work model is hybrid #LI-hybrid.
We are looking for an experienced professional to lead our Lead-to-Order Management and Analytics initiatives, driving conversion from marketing campaigns to business results and enabling data-driven decisions across global teams.
Key Responsibilities
Own the lead-to-order conversion process and ensure systematic capture and qualification of leads.
Implement dashboards to track conversion effectiveness and campaign ROI.
Drive adoption and accountability across sales teams for lead follow-up and qualification.
Analyze funnel performance and recommend improvements to increase order conversion.
Design and maintain Power BI dashboards and reporting frameworks, including AI-powered insights.
Develop sales support materials (presentations, playbooks, case studies) with Sales Enablement.
Qualifications
Bachelor’s or Master’s degree in Business, Economics, Engineering, or IT.
10+ years of experience in sales, marketing, or commercial excellence.
Fluent in English with strong communication and collaboration skills.
Advanced expertise in Power BI and data visualization; experience with AI/ML techniques.
Familiarity with GenAI tools for analysis and content creation.
Strong project management and stakeholder engagement skills.
International travel required.
Ability to interact confidently with management and present insights clearly.
Comfortable with reporting, stakeholder engagement, and driving strategic impact.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
What's in it for you?
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. Be part of something bigger. This is where progress is powered, teams initiate action, and we move the world forward together. Run What Runs the World
More about us
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.