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Global Product Management and Marketing Manager, Business Line Instrumentation

ABB

ABB

Marketing & Communications, Product
Fairfax, VA, USA
Posted on Dec 22, 2025

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Global Division President PAMA


You will be responsible for driving end-to-end business performance and ensuring the long-term profitable growth of the instrumentation product portfolio within ABB’s Instrumentation Business Line, part of Measurement and Analytics Division within Automation Business Area (AU). Reporting to the Global Business Line Manager, you will collaborate closely with colleagues across all functions to steer the organization toward sustained profitable growth and increased market share, in line with long-term strategic objectives.

The role reports into Global Business Line Manager – Instrumentation.

Key responsibilities:

Strategic Leadership & Business Growth:

  • Define and implement the vision and strategy for the product management function, in coordination to the overall Business Line Strategy and mandate, supported by the appropriate organizational structure to enable execution.

Performance:

  • In collaboration with key stakeholders, establish robust reporting structures, KPIs, and performance dashboards (e.g. covering revenue growth, profitability, market share, and cost optimization) to effectively track progress and drive end-to-end accountability for product lines performance, in alignment with BL and division managerial scorecards.

  • Collaborate with other stakeholders to define targets and track performance for the key Sales, Operations, Service and R&D KPI’s that will impact end to end product lines performance from an order, revenue and profitability perspective.

Market & Competitive Positioning:

  • Maximize profitability by defining global pricing strategies and managing global frame agreements with the respective product lines and sales teams.

  • Closely collaborate with our key customers and account management teams.

  • Work with Sales teams to define appropriate go to market strategies for the different products and services as well as geographies and ensures that feedback from the market is looped back into portfolio decisions.

Product Portfolio, Lifecycle Management, Partnerships and M&A.

  • Manage a global product portfolio (including hardware, software, and services) throughout its entire lifecycle. Holds accountability to ensure quality definition and performance of the product portfolio, ensuring compliance with industry standards, regulatory requirements, and internal policies. Coordinate and deliver global market intelligence analysis for all relevant product lines inside the portfolio by defining market segmentation and identifying potential portfolio gaps, both in comparison to competitors and in exploring new market opportunities. Actively manage the existing portfolio to phase out obsolete or underperforming products.

  • Identifies and evaluates partnership, joint venture, and acquisition opportunities in alignment and collaboration with the Strategy and Business development teams and Business Line strategy. Plays an active role in M&A activities related to the product line, including strategic fit analysis and integration planning. Ensures partnerships contribute to portfolio expansion, capability enhancement, or market access, with clear governance and business value.

Digital & Service Integration:

  • Drive strong growth of Digital and Service by embedding software, connectivity, and service-based revenue models as part of the complete product lifecycle.

Innovation and R&D Strategy:

  • Drive product roadmap, new product development and technology investments to create products with highly differentiated value propositions.

  • Defines and manages the product roadmap to meet the demands of the Industry segments as described by the segment strategy, by indicating the priorities for R&D according to market and portfolio needs. Proposes the annual R&D budget for the Product Line and monitors its spending, ensuring adherence to cost, feature, and time-to-market goals. Identifies and recommends external technology acquisitions or partnerships to address capability gaps. Closely monitor that development activities are efficiently executed to deliver on strategic goals.

Marketing & Communication:

  • Define and execute a compelling brand positioning strategy in collaboration with the Marcoms team. Work closely with global Marcoms, Sales, and Service teams to develop comprehensive marketing plans, including modern marketing communications, training programs, and sales initiatives. Define and implement global, regional, and local promotion plans with the Marcoms and Sales teams to generate demand for both existing and new products.

Cross-functional Collaboration:

  • Work closely with R&D, Sales, Operations, Services and Finance to ensure seamless execution.

  • In collaboration with the different stakeholders, drive the local and global cross-functional teams involved with your product lines to provide world-class customer experience and satisfaction through an efficient Operation, Quality, Product Development, Sales and Service organization across its life cycle. Participate in product reviews to drive Quality and Customer Satisfaction.

People Leadership:

  • Develop a strong and experienced global team of product line managers, product managers, market managers, and technical experts inspired to deliver ambitious goals.

Your background:

To be successful in this role, you bring a university degree (B.S., M.S., or Ph.D.) in a technical field such as engineering or a quantitative science. You bring more than 10 years of experience in senior global business management within the industrial measurement market, along with proven leadership experience across marketing, sales, engineering, and operational projects. To thrive, you bring strong experience in strategic and operational planning and execution, including profit and loss responsibility, within a multinational organization, and you bring the ability to anticipate customer needs and evolving market trends.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Publication ID: JOB_POSTING-3-46205