Influencer Specialist
Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Job Title
Influencer Specialist
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Lingo Division. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. As an Influencer Specialist you will lead the influencer program at Lingo. You will work closely with Lingo business leadership to drive communication with influential individuals and groups and introduce them to Lingo.
What You’ll Work On
Develop, refine and execute an influencer strategy that reaches brand objectives and target audiences
Identify and vet all potential Lingo partners to meet brand standards and to ensure resonance with our target
Nurture authentic relationships with Lingo brand partners to expand reach and engagement
Work with all Lingo partners to enable accurate communication to consumers
Create high impact, culturally relevant activations and campaigns to drive education and adoption of our product
Collaborate with marketing, PR, and social media teams to integrate influencer campaigns with broader marketing initiatives
Uncover and recommend partnerships with relevant and complimentary brand partners to drive relevance for Lingo
Partner with our influencer agency to contract and manage relationships and meet KPIs within budget
Track, analyze, and report on the performance of influencer campaigns and partnerships
Monitor influencer content and community responses and partner with influencers and marketing team to address issues
Stay up to date on broader marketing trends and how Lingo can utilize them to drive impact
Manage overall influencer program budget and be responsible for maximizing the ROI.
Required Qualifications
Bachelor's Degree r
6+ years experience in agency or in-house.
Experience building influencer programs from the ground up with a diverse set of brands
Excellent storyteller, educator and entertainer
Excellent relationship builder
Excellent project management skills – able to drive internal cross function resources and external agency partners to collaborate and meet key milestones within budget.
Strong analytical skills and data-driven decision-making.
Proficient in major social platforms (Meta, TikTok, YouTube)
Solid knowledge of influencer marketing tools and platforms
You are customer obsessed.
Preferred Qualifications
Experience in a regulated industry a plus but not essential.
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is $95,500.00 – $190,900.00. In specific locations, the pay range may vary from the range posted.