Therapy Development Associate - Centro Sud Italia
Abbott
Italy
Posted on Oct 24, 2024
Purpose of the Job
Working under general direction the Therapy Development Associate will take care of coordination and optimization of activities in implanting centers as well as referral sites in a respective area to present Abbott as ideal long-term partner in the heart surgical as well as cardiology field and to develop inpatient and outpatient heart failure referral programs. The position is tasked with achieving regional/territory sales and strategy targets as well as following up on sales opportunities through both inbound and outbound calling activities.
Responsabilities:
- Visit of existing customers on a regular base to ensure customer satisfaction
- Maintain existing customers (implanting centers)
- Developing and maintaining customer relationships
- Work closely with other teams (FCS and cross-divisional/departmental) to develop account intelligence, relationship maps
- Promoting new Abbott HF products, clinical results and services
- Support negotiation of contracts and ensuring in-time renewals
- Taking care of inventory (regular inventory checks/ ensuring shortest UBD date is used first)
- Ascertains training needs/ interest of stakeholders and organizes accordingly
- Support center activities such as workshops and product trainings
- Attendance of relevant workshops, trainings, congresses or exhibitions
- Develop and maintain customer relationships
- Supporting internal stakeholders and supporting functions with all relevant aspects and to update Customer Relation Management (CRM) tools.
- Support the development and execution of strategies to draw in potential referrers or to solicit new potential referrers in close and aligned collaboration with Market Development
- Creating relationships with referrers to identify their potential needs and qualify their interests and viability to drive sales.
- Support education events for referrers for selected accounts
- Presenting product information to referrers once identified their needs.
- Moving leads through the marketing funnel and arranging in-person meetings, emails, or phone calls.
- Following up with potential referrers who expressed interest but did not refer any patient.
- Performing regular follow-up visits or emails and facilitating communication with existing referrers to ensure their satisfaction and identify new potential needs.
- Understand and quantify barriers for adoption of LVADs
- Develop a high level (market) development plan for each account with appropriate prioritization of opportunity areas
- Support the development of screeners for referrers to support patient selection
- Roll out awareness & communication campaign; improve messaging
Requirements:
- Bachelor's degree preferably with scientific/ medical/ pharmacy background or significant professional track record in sales, marketing, business, or related field.
- A minimum of two years of experience in a clinical setting providing acute or outpatient care to patients with cardiovascular diseases. Stronger consideration will be given to candidates with Heart failure knowledge.
- Selling, marketing and communication skills are advantageous.
- Good communication, interpersonal, teamwork, and customer service skills.
- Good English knowledge (B+)
- Presentation skills (on- and offline)
- Project management and organizational skills.
- Good communication etiquette and computer literacy skills.
- Willing to travel, depending on the territory/region.