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Group Marketing Manager - Structural Interventions (SI), EMEA

Abbott

Abbott

Marketing & Communications
Diegem, 1831 Machelen, Belgium
Posted on Sep 5, 2025

Group Marketing Manager – Structural Interventions (SI), EMEA

  • Location: EMEA HQ, Diegem (Brussels Area), Belgium
  • Travel: Up to 30%
  • Team: 2 direct reports + 1 dotted-line analyst
  • Therapies: LAAO, PFO, ASD, Congenital

Role Overview

As Group Marketing Manager for Structural Interventions (SI) in EMEA, you will lead the strategic and operational marketing efforts for a portfolio of breakthrough cardiac therapies. Based at our EMEA headquarters in Brussels, you will manage a high-performing team and collaborate cross-functionally with global and local stakeholders to drive market development, product positioning, and successful commercialization.

You will be a key contributor to early-phase product planning, business justification, and launch execution, and serve as a technical expert across assigned product lines. Your leadership will shape the future of SI therapies in EMEA, ensuring alignment with customer needs, market dynamics, and business goals.

Key Responsibilities

  • Strategic Marketing & Planning

    • Define product positioning, competitive landscape, key challenges, and target audiences.
    • Lead development and execution of integrated marketing plans in collaboration with global and local teams.
    • Shape customer requirements and contribute to product development strategies.
  • Product Commercialization

    • Drive early-phase planning, business justification, and launch readiness.
    • Develop and manage marketing collateral, launch materials, and sales enablement tools.
    • Present marketing strategies and performance updates to senior leadership, including LBE cycles.
  • Market Development & Awareness

    • Lead market development initiatives to raise awareness and adoption of SI therapies.
    • Build strong relationships with Key Opinion Leaders (KOLs) across EMEA.
    • Conduct product overviews and training for physicians and sales teams.
  • Cross-Functional Collaboration

    • Partner with global marketing, local sales teams, and market research to ensure successful product launches.
    • Analyze limited market release data and share insights with leadership.
    • Support advisory boards and gather physician feedback for product planning.
  • Team Leadership & Compliance

    • Coach and develop team members to achieve high performance.
    • Ensure compliance with regulatory requirements and company policies.
    • Foster a culture of collaboration, innovation, and customer-centricity.

Qualifications & Experience

  • Education

    • University degree required; MBA preferred.
  • Experience

    • Minimum 10 years in sales and marketing within the medical device industry.
    • Proven track record in multinational environments and cross-functional leadership.
  • Skills & Competencies

    • Deep understanding of cardiac therapies and European healthcare markets.
    • Strong analytical, strategic, and creative marketing capabilities.
    • Excellent communication, influencing, and stakeholder management skills.
    • Visionary leadership with a focus on results, innovation, and change management.
    • People management and coaching expertise.

About Abbott in Belgium
Abbott is a global healthcare leader committed to helping people live their best lives through life-changing technologies in diagnostics, medical devices, nutrition, and branded generic medicines. In Belgium, we’ve been innovating since 1948, with over 570 employees across four locations. Our teams work in a dynamic, multicultural environment, contributing to cutting-edge solutions in areas like cardiovascular care, diabetes management, and diagnostics. We offer state-of-the-art training, career development opportunities, and a workplace culture built on integrity, excellence, and inclusion.