Principal Duties:

➢ Develops and articulates effective and innovative marketing strategies that are executable, easily communicated, and clinically supported for areas of responsibility (product/indication/channel). Demonstrates ability to segment a market, select optimal target segments and position effectively for the target segment.
➢ Develops an effective Marketing strategy that will differentiate Abbott among consumers and patients at the point-of-sale, and foster brand preference and loyalty.
➢ Improves quantitative analytic skills, and utilization of customer insights capability of the team
➢ Effectively manages the creation of high impact promotional material that supports strategic objectives. Appropriately manages full marketing budget. Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics. Effectively manages projects to deliver high quality work in a timely fashion (meets deadlines). Ensures that regulatory and legal guidelines are followed.
➢ Develops and maintains effective collaborative working relations with creative services/agency teams, Medical, Regulatory, Commercial Excellence, Business Development, Finance and Sales. Develops internal and external customer relationships to successfully drive Abbott’s business objectives. Effectively communicates to the marketing team the vision and strategies related to the products/business.
➢ Works very closely with the Sales Director to ensure that sales and marketing teams are working collaboratively to drive execution of core programs. There is a high degree of indirect influence on sales.
➢ Establishes a productive work environment by creating trust and respect within team members. Develops an atmosphere of confidence and strength, and creates opportunities to recognize and reward outstanding individual and team performance.

Qualifications

Industry experiences：

• Multiple product business
• Growth business/acquisition
• Mature/declining business
• Renewal/turn-around
• Long range Planning
• Strategy development, execution, and measurement
• P&L, budgeting, planning & forecasting, finance
• Risk-based analysis and decision making, and contingency planning
• Talent management/development
• Sales & distribution skills
• Regulatory, QA, legal policies/environment

Position experiences:

• Execute a series of increasingly complex brand management assignments in multiple categories. Work in more than one business, in more than one geographic location.
• Turn around under-performing or failing brand(s). Take on and succeed with assignments where risks and opportunities are high. Overcome obstacles.
• Launch new brands and new products. Bring innovations to existing brands and products to market.
• Move from an operational “doing” role to a strategic one. Achieve results through teams rather than individual effort.
• Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
• Carry brand strategy and P&L responsibility.
• Possess a track record of tangible results in each role Required Brand

Management Expertise

• Stage gate analyses/product development processes
• Launch recommendations
• Customer, consumer, and shopper insights and understanding
• Category dynamics
• Brand visioning and positioning
• Product branding and messaging
• Complex pricing strategies
• Competitive benchmarking and strategies
• Resource acquisition & allocation
• Marketing spend ROI
• Promotions, advertising, external agency relationships
• Trade/retail and/or healthcare/institutional marketing
• Media relations
• Direct interaction with Corporate Planning & Development, external consultant, and Divisional BD to develop strategies for achieving breakthrough results. Manage total product portfolio and P&L and directly involved with all aspects of the business.

Education and work experience

• University degree
• 10+ years of experience in Marketing Management at pharmaceutical industry as well as Consumer Marketing and Trade marketing.