MAIN PURPOSE OF THE ROLE

• Drive growth of Abbott Nutrition products through the development of strategic partnerships with key accounts that build long-term and sustainable business partnerships with strategically important accounts and boost brand loyalty and advocacy.
• Develop a deep understanding and relationship of all key account stakeholders and decision-makers at the executive level, to develop strategy and concise engagement plans for key accounts plans that bring added value to the customer and Abbott

MAIN RESPONSIBILITIES

• Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create an omnichannel engagement strategy to influence customers/stakeholders to exclusively partner with, support, invest in, and stock Abbott products (Mapping the market)
• Prioritize trade category opportunities within territory/area by using real-time omnichannel business intelligence to allocate resources
• Leverage trade marketing, sales analytics, CRM data and other measures (as required) to coordinate, track and hold the account team accountable for progress against key account plans
• Develops strategic, influential customer relationships of all types throughout the region and build customer loyalty and move towards partnership using multiple engagement channels (digital, remote/virtual & face-to-face) to gain a deep understanding of key accounts
• Be the main communications link and serve as the contact person with that customer on all issues including but not limited to contract management, invoicing, operational problems, complaints, quality of service.
• Better understand customer’s current and future needs and foster innovation to find new ways to serve customers. understand competitor activity and develop customer retention strategies
• Collaborates with cross-functional teams (Marketing, Analytics, Training, SFE) to plan and execute brand strategy at the regional level and improve the quality of customer insights
• Outperform competition in share of shelve , visibility and product category placement to establish brands’ superiority at Key Account level
• Actively participates in the S&OP process by supporting forecasting

QUALIFICATIONS
Education
Associates Degree (± 13 years)

Experience/Background

• Minimum 5 years of experienced in key account management - FMCG
• High customer-orientation and strong relationship-building skills
• Strong business insight skills, including integrating digital tools and platforms with traditional touchpoints across channels, and interpreting and translating online and offline customer behaviors into strategic activities
• Working collaboratively with cross-functional partners