Senior Marketing Specialist and Event Coordinator
Abbott
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
About Abbott
Abbott Rapid Diagnostics is part of Abbott’s Diagnostics family of businesses, bringing together exceptional teams of experts and industry-leading technologies to support diagnostic testing, which provides essential information for the treatment and management of diseases and other conditions.
The Opportunity
As the Sr Marketing Specialist and Event Coordinator in our Lake Forest, IL or Kansas City, MO location, this role leads the end-to-end planning, coordination, and execution of trade shows and industry events, including cross functional alignment, goal setting, vendor negotiation, logistics management, and onsite execution. It oversees comprehensive marketing performance analytics, covering ROI calculations, email campaigns, webinars, website activity, Salesforce lead and opportunity tracking, and event performance reporting to drive data informed decision making. The position also supports B2B communications efforts and partners closely with Commercial Excellence, Marketing, and Sales teams to ensure seamless lead management and pipeline visibility. Additional responsibilities include managing contracts, sponsorships, subscriptions, associations, and coordinating with procurement and finance to support broader marketing operations and relationship management.
What You'll Work on
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Lead end-to-end trade show and event planning, coordination and logistics:
Vendor coordination, contracts, purchasing, booth planning and execution, outreach coordination
Cross-functional communication, alignment and approvals, team assignments
Negotiation and relationship management with vendors
ROI calculation
Sales leads processing, system uploading and assignment
• Oversight, tracking, and reporting of marketing metrics and KPIs, including:
Email campaigns
Webinars
Website
Leads/Opportunities in SFDC
Events
• Support with B2B Comms, email campaigns and sales collateral materials
• Coordination with Commercial Ex, Marketing, and Sales for lead management and tracking
• Miscellaneous support with contracts, sponsorships, subscriptions, association relationship management, coordination with procurement and finance
Required
- Bachelor’s degree in marketing, Business, Communications, or related field
- 3+ years of experience in marketing, event coordination, or trade show management
- Strong project management skills with experience coordinating cross functional teams
- Experience with vendor management, contract coordination, and logistics planning
- Understanding marketing metrics, ROI analysis, and performance reporting
- Experience with B2B marketing campaigns, including email, webinars, and digital channels
- Excellent communication, organization, and relationship management skills
- Ability to collaborate effectively with Marketing, Sales, Commercial Excellence, Regulatory, and other internal partners
- Strong attention to detail is a must
- Excellent written and verbal communication skills, with the ability to collaborate across teams and levels
- Ability to work in multiple initiatives with short and overlapping deadlines
- Strong interpersonal skills and ability to work with a diverse team
- Self-motivated and self-starter, with initiative to deliver results
Preferred
- Familiarity with Salesforce for lead tracking and opportunity management is desired but not a must
- Experience in B2B marketing
- Experience working with procurement, finance, and association or sponsorship partners
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance.
Financial security through competitive compensation, incentives, and retirement plans.
Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs.
Paid time off.
401(k) retirement savings with a generous company match.
The stability of a company with a record of strong financial performance and a history of being actively involved in local communities.
An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.