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Practice Excellence Manager

AbbVie

AbbVie

Markham, ON, Canada
Posted on Friday, July 5, 2024

Company Description

Joining Allergan Aesthetics (AA), an AbbVie company means, you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients’ lives. AA exists to empower confidence for consumers and customers, creating products and technologies that drive the advancement of aesthetic medicine. We believe in the power of shaping your own life, your own business, your own look – and we continue to evolve our business around the needs of those we serve. United by our shared belief in what we do and a commitment to doing what is right, we bring our best every day to empower confidence.

Job Description

As part of Marketing Team, the Practice Excellence Manager plays a pivotal role in the creation, deployment, and management of practice development initiatives in Canada.

What is Practice Development Excellence at Allergan Aesthetics?

Elevating the way we support medical aesthetic practices in every stage of their Aesthetic and commercial journey. This involves optimizing both internal approach (considering salesforce capabilities, aligning stakeholders) and direct external support to our customers (supporting development of impactful materials and services, coordinating and adapting/localizing materials with our IMCO (International) team, and implementing an omnichannel approach).

With the objective of differentiating the Allergan Aesthetics’ customer experience and customer support in line with our priorities, the Practice Excellence Manager will work closely with the Canadian cross-functional teams, and industry experts and opinion leaders to create and localize engaging, effective, and innovative content. This role requires a combination of strategic and project management skills to ensure that all practice development content is delivered to the right target customer, through the right channel at the right time. And integrated with broader brand and AA strategies.

Responsibilities:

Co-create and execute an impactful content strategy that aligns with customer needs and organizational overall goals and objectives.

  • Ensure that the content strategy remains relevant and competitive in Canada, localizing content or developing net new, as needed for Canadian Aesthetics practices.
  • Collaborate with internal stakeholders to map content for different customer groups and customer journeys.
  • Use data-driven insights to continually refine and improve the content strategy.

Lead the end-to-end process for practice development solutions strategy from needs analysis, design, approval, to delivery and execution in partnership with in field teams.

  • Identify and collaborate with industry experts, opinion leaders, and agencies within to co-create and validate programs and PDS strategies.
  • Determine the right channel for delivery of the content (face-to-face, digital, virtual, blended) for an integrated customer experience in Canada.
  • Communication of PDS plans to internal stakeholders, support with training and guidelines for execution.
  • Conduct regular reviews and evaluations of existing programs to ensure relevance, accuracy, and effectiveness.
  • Deliver content on time and on budget
  • KPI tracking of programs and strategies implemented leading to action.

Champion and support implementation of programs across functions within Canada.

  • Work closely with cross-functional country teams, including marketing, sales enablement, training and capabilities, medical education, legal, compliance, and business technology to ensure strategy and programs are aligned with overall organizational framework.
  • Work closely with business consultants on supporting KAM programs and clinic service delivery.
  • Participate in implementation of regional programs and virtual educational programs in collaboration with AMI, Sales and Marketing teams.
  • Communicate content program progress and outcomes to country stakeholders regularly. Be an active member of brand team and IMCO meetings.

Manage the practice development solutions website.

  • Build strategy and adapt or create content for the Catalyst website, ensuring it remains a relevant and valuable resource for medical aesthetic practices.
  • Collaborate with internal teams to integrate new content and features that enhance the user experience on the website.
  • Monitor website analytics to gauge user engagement and identify areas for improvement.
  • Provide support and training to internal stakeholders on how to effectively use and promote the Catalyst website. And build comms plans that support the recruitment & usage of the platform.

Qualifications

Education/Experience required:

  • Comprehensive understanding of the business of medical aesthetics and practice management to lead, design, and develop customer-centric and behavior-changing content (Desirable). Relatable, transferable/equivalent industry experience or knowledge will be considered.
  • Experience working with cross-functional stakeholders to deliver an end-to-end project.
  • Experience partnering with and influencing subject matter experts, opinion leaders, and business stakeholders.
  • Established experience in Sales or Marketing or other customer-facing roles.
  • Demonstrable understanding and experience in running or supporting small and medium-sized enterprises in business development and management. (Desirable).
  • Track record of budget and project management capabilities.

***

  • Equivalent to a four-year University education with emphasis in science and/or business.
  • A minimum of four (4) years of experience in the CPG or pharmaceutical industry; previous cross-functional commercial experience (e.g. Sales, Category Management, Business Excellence, Shopper/Trade Marketing, etc.) is an asset.
  • Experience working in Health Canada regulated industries, within Beauty, Cosmetic, or Medical Aesthetics, is preferred.
  • Bilingualism (French/English) would be an asset
  • Travel: 20%

Essential skills and abilities:

  • Strategic thinking, multi-tasking with a strong ability to prioritize, maintain organization, and manage time effectively.
  • Proactive and independent in bringing forward recommendations that ‘raise the bar’ to drive performance improvement.
  • Strong data analytics, strategy and program/tool development
  • Resourceful self-starter with a hands-on, entrepreneurial mindset, eager to support both long-term strategic thinking and day-to-day execution of the plans.
  • Ability to work collaboratively with both internal and external stakeholders and opinion leaders.
  • Ability to take, process, and provide feedback constructively.
  • Creative thinking and open-mindedness to finding new or better solutions, with a genuine passionate or curiosity about the Aesthetics industry.
  • Demonstrated financial acumen.

Key leadership competencies:

  • Adaptability: The ability to thrive in a fast-paced and changing environment, being flexible and open to new ideas and approaches.
  • Collaboration: The ability to work effectively with cross-functional teams and stakeholders to drive practice development initiatives and achieve desired outcomes.
  • Innovation: A mindset that embraces creativity and continuous improvement, seeking new and better ways to enhance practice development strategies and processes.
  • Strategic thinking & Results Driven: The capacity to think critically and strategically, analyzing market trends and identifying opportunities to drive growth and optimize practice development efforts.
  • Communication: Strong verbal and written communication skills to effectively convey ideas, influence others, and build relationships with internal and external stakeholders.
  • Customer-centricity: A deep understanding of customer needs and the ability to develop and implement strategies that enhance customer satisfaction and drive business growth.

Additional Information

Why Allergan Aesthetics?

We believe in the work that we do and together we create the products and technologies that drive the advancement of aesthetic medicine. Our principles are shaped to empower us to deliver on that promise:

  • Making your practice our purpose (YPOP)
  • Inclusive of all people
  • Putting science at the core
  • Creating what’s next?
  • Connecting to patients.

We show up every day, energized by the chance to make a real difference in people’s lives. So, every day is one that counts. Aligning your interests with our imperatives as a business, you always have opportunities to step up and reach higher. So, we foster an inclusive, supportive environment where you’re empowered to ask questions, think big and build on each other's best ideas.

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.