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Manager, ADI



Shanghai, China
Posted on Tuesday, July 9, 2024

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

  1. 根据客户运营目标,制定内容策略并推动执行,提升客户在公司数字平台的活跃度及满意度;
  2. 根据行业动态、业务定位及平台客户特点,挖掘并生产优质内容,制定相应的客户端推广方案;
  3. 结合新客户成长策略,规划并开发定制化的培训课程,并对客户参与度及满意度负责;
  4. 负责公司数字平台在各社交媒体平台的内容策划、制作与传播,并对内容互动质量负责;
  5. 追踪、分析内容相关运营数据,洞察背后客户需求,沉淀并优化用户标签及运营体系。


  1. 本科及以上学历
  2. 5年以上B端客户内容运营或策划经验,医疗/医美/大健康行业背景优先;
  3. 有创意、善于洞察、细节导向,并具有优秀的文案创作能力;
  4. 熟悉主流社交媒体,微信、小红书、抖音等平台的内容生态及商业逻辑;
  5. 具备较强的逻辑思维能力,创新力,擅长跨部门沟通协作并能有效整合资源。

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.