Salesforce effectiveness (SFE) specialist
AbbVie
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Summary of Job Description:
Reporting to the AEM Customer Excellence (CEx) Manager, the specialist will be a key enabler in driving the high performance of the in-field teams and brand team and to support organizational growth in Thailand. Overall responsibility focused on maximizing the sales team performance through improved use of mobility tools, analytics, and CRM systems to accelerate business opportunities. This role requires high engagement with the in-field team, marketing team and global team, and provide training to the in-field teams on effective way of working. Administration and system maintenance for CRM database integrity which include data reconciliation, support dashboard solution, and performance tracking. Partnering sales and marketing to roll out digital system implementation.
The successful candidate will have the ability to thrive in an environment of rapid change and work effectively with cross-functional teams.
Major roles and responsibilitie: Sales force effectiveness (SFE) analytics & management:
- To support CEx manager to partner with sales leadership on in field team (IFT) gap assessments. Involved in developing the SFE roadmap in alignment with the overall strategy and drive IFT excellence and competencies.
- To improve salesforce efficiency, analyze and generate valuable feedback on IFT performance. As a champion of Veeva CRM system, to collect data and perform analysis in order to generate valuable feedback on IFT performance and give professional advice to business leaders
- Responsible as the Veeva CRM & Veeva Vault administrative role in the CRM platform.
- Lead and Implementation on Veeva CRM-related modules and solutions
- Provide SFE & IFT fundamental reports and analysis for IFT and managers.
- Support the Commercial team in developing a database related to sales force effectiveness to improve the efficiency of the in-field team as requested.
- To work with sales & marketing team to survey customer profile and multichannel call plan.
- Support and provide guidance to IFTs to deliver valuable customer interactions and engagement which transform their behaviors.
- Provide training on the CRM and other system which enhance competencies of IFT
- Complete regular and ad hoc analysis and reporting for SFE.
- Support CEx manager in Challenger sales to the team.
- Other tasks/projects will be assigned from time to time.
Brand Team & Digital marketing system management:
- To support CEx manager to work with commercial team to drive brand plan process and elevate team performance.
- Lead and implement OneView’s next-gen system enhancement to improve sales data analytical in Fusion platform.
- Support the marketing team in brand content development through E-Wizard as CAT Champion.
- Support the marketing team on the website development and implementation (Abbvie Pro)
- Resume data steward role.
- Support the Master Approval Process (MAP) system maintenance.
- Other tasks/projects will be assigned from time to time.
Qualifications
Education and Experience:
- Over 1-3 years of experience in sales force effectiveness (SFE) in pharmaceutical/ medical device.
- Bachelor’s degree in business admin, finance, science and information system or related field.
- Experience in reporting and analytics tools (e.g. Veeva CRM solution or equivalent and sales data management etc.) is preferable
- Proficiency in Microsoft Excel, Power BI, Tableau, and database management is highly encouraged.
- Demonstrated know-how in at least 2 of the areas:
- Veeva CRM system or equivalent analysis & training
- Development of website and content
- Sales information/ data management
- Sales operations
- Business analysis/reporting with Power BI Dashboard
- Project management
- Sales training experience is preferable
Essential Skills and Abilities:
- Computer skills esp. Microsoft Office, Excel and PowerPoint, Power BI, SAP, Tableau
- Strong business acumen and an understanding of commercial imperatives.
- Demonstrate ability to integrate and effectively interpret data from multiple sources and good analytical skills and experience in development of dashboards, KPIs and metrics in SFE
- Fluent in English, both speaking and writing.
- Able to adapt to dynamic environments and to work under pressure and tight timelines.
- Experienced in working cross-functionally. Ability to get work done through people, irrespective of reporting relationships, able to influence peers and upwards.
- Excellent communication and presentation skills with the ability to articulate strategies and tactics that drive change.
- Experience in digital marketing either in-house or consultancy background is preferred.
- Passionate about innovation and creativity in business processes. Must be able to challenge the status quo appropriately
Additional Information
All your information will be kept confidential according to EEO guidelines.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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