Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Senior Brand Manager is responsible for creating and managing marketing product strategies based on deep therapeutic area and product knowledge. The role consolidate sales, access, and medical inputs to build the Brand plan, identifying key business drivers and detailing commercial tactics. Senior Brand Manager is office-based in Prague and covers Czechia and Slovakia. He/she leads regular Brand meetings to monitor product performance and performance indicators. Senior Brand Manager has deep knowledge of markets specifics, builds professional relationship with all internal and external Stakeholders and brings new fresh ideas coming from cross-functional discussion with Medical, Market Access, Regulatory and Sales team.

Main Responsibilities:

• Lead the development of Marketing inputs to the Strategic Brand Plan, securing appropriate budget to deliver Marketing objectives
• Play an active role in the Brand Team, providing input for the Marketing function
• Develop a robust and accurate Patient Journey, facilitating Brand Team workshops to secure input & cross-stakeholder viewpoints
• Propose Strategic Objectives for Brand Team review based on findings from the Patient Journey; challenge and critique all Brand Team strategies to ensure patient-centricity
• Lead synthesis of insights from cross-functional teams to determine brand positioning and populate the Brand Plan Insights Chapter
• Become ‘guardian of the brand’ by ensuring that all functional deliverables remain consistent with branding and deliver emotional messages aligned to the Brand Story
• Consolidate the 1-year tactical Brand Plan, collecting inputs from cross-functional colleagues
• Innovative Marketing tactics to deliver holistic solutions
• Multi-channel opportunities to strengthen campaigns
• Ensure all in-field materials are aligned to Strategic Objectives of the Brand
• Forecasting and KPI monitoring for the brand; budget planning, tracking and ROI measurement for Marketing team activities
• Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each
• Oversee the local digital maturity assessment and any digital listening/engagement activities (in-house or via agencies)
• Ensure Marketing team compliance with all appropriate division and statutory business and regulatory requirements, including Ethics, Compliance and Code of Business conduct procedures and protocols.

Qualifications

Qualifications and skills:

• Bachelor’s degree or equivalent (marketing is an advantage)
• Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media, etc.)
• Experience of working in other functions in pharma industry including sales experience preferred.
• Understands the market, the full range of customer and stakeholder needs as well as issues related to the therapy area
• An understanding of Marketing Planning process, Forecasting, Budgeting, Market Researching as part of cross-functional teamwork
• Czech and English language proficiency verbally and in writing
• Driving license category B

• Ability to think creatively and work cross-functionally within the brand manager job scope
• Flexibility and easily adaption to the dynamic and transitional market of today.
• Champions patient empathy within the Brand Team/ Marketing function, leading and embracing the need for a patient-centric approach while maintaining up-to-date insights for all customer and stakeholder types
• Strong customer-focus, responding proactively to changes in environment and customer needs
• Leads strategic thinking and oversees management of marketing-led initiatives/projects and execution which includes promotional mix and cross channel thinking
• Empowers team members to take ownership of their work, effectively delegates and encourages cross functional fertilization
• Demonstrates tactical planning skills and prioritizes decisions and activities to ensure efficient use of resources, addresses critical issues impacting the Brand (critical thinking)
• Effectively communicates, influences and negotiates with all relevant external/internal stakeholders
• Develops and nurtures innovation/ lateral thinking, able to indentify the most appropriate solutions to complex problems
• Proactively addresses issues/proposals that impact product performance: is highly accountable and takes responsibility for performance monitoring
• Manages budget, P&L, forecasting and KPI tracking, leveraging strong analytical skills

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html