Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Allergan Aesthetics | An AbbVie Company

Job Description

Allergan Aesthetics Skincare is looking for an experienced Product Marketing Manager to help us with the execution of activities for several brands in the Skincare portfolio including SkinMedica, DiamondGlow, and Latisse. You’ll work across all departments of the organization to support the execution of growth strategies for key brands.

The core focus will be DiamondGlow, our advanced facial microdermabrasion device.The SPM will have the opportunity to help execute the tactical pull through of brand plans with the goal of driving adoption and brand awareness among HCPs and patients.

Latisse is our prescription eyelash enhancement business. The SPM will support the execution of targeted marketing strategies that help protect and grow this business. The SPM will also support SkinMedica consumer engagement tactics.

This individual should be highly collaborative, as they will be working with various internal customers and partners as well as getting buy-in from key stakeholders. This person will support the setup of promotional campaigns for the business across distribution channels. The ideal candidate will have a strong track-record demonstrating how s/he is extremely proactive, accountable and driven.

The SPM interacts with Commercial, R&D, Clinical, MLRC to help implement marketing initiatives. This position develops strong working relationships with key physician opinion leaders, customers, and sales personnel.

Main Areas of Responsibilities

Planning Support:

Responsible for the development and implementation of marketing plans and promotions for the U.S. across integrated channels.

Help measure and report on brand KPIs to ensure initiatives are meeting or exceeding delivery goals, increasing ROI and revenue.

Helps to manage budgets and production forecasts for the brand and commercial launches.

Support the Director in developing and maintaining a customer focus that includes the effective working relationships with key Customers, Sales, Marketing, Business Development, Finance, Legal, Clinical, and other cross-functional personnel.

Product Marketing:

Help with the execution of brand initiatives across distribution channels for physician dispensed, salon & spa, and digital. Ensure initiatives and campaigns are in line with the brand’s integrated communication platform (imagery, digital, and point of sale).

Support the Director in the development of differentiated brand & marketing concepts consistent with the brand’s purpose and industry trends.

Help track, measure, and analyze performance of multiple digital advertising and field channel promotional campaigns.

Work directly with internal and external ad servers, vendors, clients, and internal staff on all elements of campaign management. Ensure proper integration of all campaign assets including creative, landing pages, ad trafficking, pixel placement and ad tracking.

Collaborate closely with internal stakeholders, field sales organization and key customers.

Digital & Social Strategy:

Help build and manage the brand’s social media profiles and presence, including Facebook, Instagram, and additional channels that may be deemed relevant.

Help track, measure, and analyze performance of multiple digital advertising promotional campaigns.

Explore new ways to engage and identify new social networks to reach our target buyers.

Work with social team to translate launch + core support strategies into social campaigns, including briefing influencer content and seeding programs

Qualifications

• Bachelor's Degree is required
• 5-7 years of biopharmaceutical, lifestyle, or beauty/CPG industry experience preferred
• 2-3 years of marketing (brand or product management) experience
• Strong analytics with excellent overall business acumen
• Excellent leadership and communication skills

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Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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