Associate Director, Market Development - Gastroenterology
AbbVie
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
This role is a field-based role, and can be based anywhere in the Unites States.
About the Role
AbbVie’s Gastroenterology business is dedicated to elevating care for patients living with inflammatory bowel disease, including Crohn’s disease and ulcerative colitis. With a rapidly expanding Immunology portfolio and a sustained commitment to innovation, AbbVie continues to re-define standards of care.
The Associate Director, Market Development is a senior commercial leader responsible for driving national IBD sales performance, building strategic field execution frameworks, and ensuring operational excellence across the U.S. Gastroenterology sales organization. Reporting directly to the Head of Sales, this role influences national strategy, supports regional leadership, and shapes field execution for one of AbbVie’s highest-priority franchises.
Position Summary
The Associate Director, Market Development serves as the connective bridge between national commercial strategy and field execution. This leader drives operational alignment, identifies performance opportunities, oversees national pull-through initiatives, and partners across Commercial, Marketing, Market Access, Analytics, and Training to ensure AbbVie’s IBD portfolio delivers strong and sustainable results.
You will serve as a thought partner to the Head of Sales and a key influencer across regional and district managers, ensuring that national priorities translate into clear, consistent, and impactful actions in the field.
Key Responsibilities
National Sales Leadership
- Lead execution of the national sales strategy for AbbVie’s IBD portfolio, ensuring alignment with the Head of Sales, Marketing, and broader Immunology leadership.
- Identify performance trends, growth opportunities, and operational gaps across regions; drive targeted interventions to optimize results.
- Partner with Regional Sales Directors to ensure consistent execution of brand strategy and field excellence across all geographies.
Field Performance & Operational Excellence
- Oversee national sales performance dashboards, KPIs, and reporting in collaboration with Analytics and Sales Operations.
- Develop national playbooks, field execution frameworks, and performance standards to support clarity and consistency in sales execution.
- Lead regular business reviews and performance deep-dives with regional and district leadership.
- Map IV to HCP performance
Cross-Functional Collaboration
- Serve as the primary liaison between the field sales organization and key cross-functional partners (Marketing, Market Access, Training, and Reimbursement).
- Translate customer, competitive, and field insights into actionable recommendations for brand and commercial strategy teams.
- Support payer pull-through initiatives in partnership with Market Access to ensure optimal adoption of AbbVie’s IBD therapies.
Launch & Brand Execution
- Play a central role in national launch execution for new indications, formulations, or pipeline IBD assets.
- Align brand positioning, messaging priorities, and promotional strategies with field execution planning.
- Ensure field teams are prepared with the capabilities, resources, and training needed to execute at the highest level.
Leadership Development & Culture
- Partner with Regional Sales Directors, mentor District Managers, and contribute to leadership succession planning.
- Champion AbbVie’s culture, ensuring a high-performance, patient-centered, collaborative environment across the field organization.
- Support recruitment, development, and retention of top commercial talent across U.S. Gastroenterology.
Qualifications
Required
- Bachelor’s degree in business, life sciences, or related field.
- 10+ years of pharmaceutical or biotech commercial experience, including significant field sales leadership with top level performance.
- Demonstrated success leading large, complex field organizations in specialty therapeutics (preferably immunology or gastroenterology).
- Proven ability to influence senior leaders, drive execution at scale, and translate strategy into measurable performance.
Preferred
- Advanced degree (MBA or related).
- Experience in gastroenterology, immunology, or biologics/advanced therapies.
- Background working with Market Access, launch planning, or field training a plus.
- Experience supporting national product launches.
Key Leadership Competencies
- Strategic Mindset: Ability to identify growth opportunities and shape national-level direction.
- Operational Excellence: Strong capability in planning, execution, and performance optimization.
- Influencing Without Authority: Skilled at gaining alignment across matrix partners and field leadership.
- People Leadership: Committed to talent development, coaching, and building a high-performance culture.
- Customer Focus: Passion for elevating the standards of care for patients with IBD.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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