Company Description

Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Job Description

Summary

Reporting to the Marketing Lead Italy and Greece, the Product Manager is responsible for developing and effectively executing the local market plan for the assigned product(s) within the country.

The role contributes to local marketing planning and ensures strong alignment between the regional brand strategy and country-level implementation, driving impactful execution and consistency across markets.

Key Accountabilities

Strategic Alignment between IMCO and Italy - 40%

• Liaising with IMCO on an ongoing basis to represent the strategic needs of Italy and ensure adequate attention and support from IMCO for:
  • Portfolio prioritization
  • Launch readiness in the country through plans, tools, required training, and relevant information needed for launch success
• Ensuring alignment between Italy and IMCO with regard to brand strategies, and ensuring the diffusion of the marketing plan from IMCO to Italy
• Working with all functions (Medical Affairs, Price & Trade Channel, and Business Excellence, etc.) to ensure deployment of marketing plans
• Oversee AMI plans and activities and ensure alignment with strategic plans. Assess and augment AMI capabilities in country to ensure appropriate dissemination of medical education

Local Strategy and Local Project Management - 40%

• Work with the Marketing Lead on the strategic plan and develop the local marketing strategy, core campaign, and tactics to be implemented in the annual marketing plan.
• Partner with the local market on go-to-market/launch strategy, including marketing campaigns and communication.
• Curate and share best practices and process efficiencies across the team.
• Lead new product launch planning and implementation.
• Ensure country execution is aligned with regional priorities.

Capability Building - 20%

• Focus on building capabilities in the area of digital marketing as a key driver for market differentiation and business growth.
• Contribute to the development of the business plan.
• Ensure execution of campaigns and activities, maximizing share growth for the brands.
• Work with KOLs and the strategic communications team to organize forums for delivery of the product message.
• Adapt international marketing materials, get them approved, and develop local materials for use at country level on an annual basis.
• Execute materials in marketing forums and media, seeking feedback on effectiveness and amending as appropriate.
• Ensure preparation, translation, approval, and execution of promotional material for the country in line with the brand/product communication plan.
• Develop guidelines for local marketing coordinators on KOL programs and monitor the effectiveness of local promotional materials.
• Ensure pre-launch and launch tactics are optimized for new products.
• Work with Medical Affairs and Strategic Communication groups to plan coordinated approaches to overall strategy.

Qualifications

• University degree in Business, Marketing, or a related field
• Experience in pharmaceutical or healthcare marketing; digital marketing experience and exposure to regional or international environments are highly desirable
• Additional marketing qualifications are a plus
• Fluency in English, with proficiency in one additional language preferred
• Strong analytical and financial acumen
• Proven ability to manage key brand portfolios effectively
• Strong strategic and conceptual thinking skills, with the ability to shape vision
• Solid project management experience and the ability to manage multiple priorities and projects in a fast-paced environment

Additional Information

Main contacts

• Medical Affairs.
• Price & Trade Channel.
• Business Excellence.
• IMCO
• BUDs / Country Managers
• PR / Communication

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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