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Strategy & Consulting - Global Network CR - SONG - Marketing Transformation - Martech Manager/Consultant/Analyst

Accenture

Accenture

Marketing & Communications, IT
San Jose, CA, USA · San Jose, CA, USA · Fairfax, VA, USA
Posted on May 8, 2025

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Location: Plaza Real Cariari, San Jose, Costa Rica.
Must Have Skills: MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Adobe Journey Optimizer, Adobe Experience Manager, Salesforce Marketing Cloud, Google Marketing Platform, techno-functional and project management experience
Good to Have Skills: Firebase, Appsflyer, Pega Decisioning, Tag Management Platforms (GTM, Launch, Tealium), DMPs, CDPs
Experience: between 3 - +10 years of experience required
Educational Qualification: MBA from a Tier 1 institute with a degree in marketing or economics. Certified in ADOBE.

Job Summary:
As a Martech Manager/Consultant/Analyst, you will be responsible for gathering business requirements, designing solutions, and implementing marketing and advertising tools. Your role will involve conducting vendor assessments, optimizing MarTech/AdTech stacks, and driving business development efforts in the digital marketing platform space.

Roles & Responsibilities:

  • Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
  • Conduct vendor assessments and client MarTech/AdTech capability assessments.
  • Provide recommendations on optimizing MarTech/AdTech stacks and develop use cases to improve utilization of existing platforms.
  • Research, evaluate, and recommend new MarTech/AdTech systems and suppliers.
  • Partner with technology solution providers and marketing agencies to deliver solutions that meet client needs.
  • Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
  • Mobilize and organize across multiple stakeholders (client and internal) and projects.
  • Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills:

  • Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessment, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
  • Strong understanding of marketing processes, operating models, and marketing technologies.
  • Experience in marketing research and analysis, creating and maintaining client relationships, and delivering marketing solutions.
  • Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, CDPs, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.
  • Good to Have Skills: Experience with Firebase, Appsflyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.

#LI-LATAM

Your experience counts!

  • Bachelor’s degree completed; MBA is highly desirable.
  • Availability to travel may be required.
  • Proven working experience in digital marketing/advertising platforms across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
  • Strong knowledge of marketing technologies, including data, content, marketing automation, campaign performance management, personalization, and analytics.
  • Experience in implementing MarTech platforms and AdTech platforms, data visualization platforms, and cloud platforms.
  • Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, or Google Marketing Platform.
  • Hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
  • Good consulting, techno-functional and project management experience is preferred.
  • Excellent oral and written english communication skills

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.