Strategy and Consulting Global Network Song Practice | Marketing Transformation

Join our team of Marketing Transformation consultants who blend creativity, innovation, and technology to push boundaries and build relevance.

Practice: Marketing Transformation I Areas of Work: Digital Marketing | Level: Analyst / Consultant | Location: Manila | Years of Exp: 2-6

Role Title: Marketing Transformation Consultant – Digital Media Strategy

Explore an Exciting Career at Accenture

We believe the future of business is where creativity and technology come together. We’ve got the right tools and ammo to create human-centered experiences that simplify complexity and foster deeper connections - works well for the customers, works better for the business. If you share in our belief, then Accenture Strategy and Consulting – Marketing Transformation is the right place for you!

The Practice – A Brief Sketch

Marketing Transformation enables a tech-powered human-centric way of approaching marketing – be it through customer profiling, customer value management, or hyperpersonalization – in order to deliver the right message, to the right person, at the right time. As part of the team, you will provide transformation services that help our clients solve fundamental business needs: customer relevance and growth. Your task will be as follows:

• Plan, develop, and launch digital media strategies and campaigns: Translate your clients’ campaign briefs and campaign objectives to digital media strategies and launch these campaigns across various platforms, including setting bids, managing budgets, and pacing as required by the campaign.

• Ideate and implement personalized digital media creative executions: Assist in the set up of audience segments and targeting parameters, coordinate with the creative team in the ideation of assets for these segments, and ensure that these assets meet the campaign requirements and guidelines.

• Monitor and optimize digital media plans and placements: Monitor your media placements’ daily performance metrics, identify potential issues and anomalies for reporting to senior management and key stakeholders, make recommendations for improvement or remediation, and implement optimization tactics like adjusting bids and creatives based on what the data is showing.

• Coordinate with key stakeholders and partners: Communicate with clients and key business decision makers to gather business requirements and understand their needs and communicate with external partners and third party vendors in ensuring timely and efficient delivery of the campaign – with issue escalations whenever necessary in the completion of the effort.

• Conduct vendor audits and assessments: Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies to ensure proper fitment to your clients’ business requirements.

• Contribute to the total S&C business: Support business development and thought leadership in the campaign management and digital advertising space.

Bring your best skills forward to excel at the role:

• Ability to interpret data, identify trends, call out potential issues, and make data-driven decisions to optimize campaigns effectively.

• Expertise in using programmatic advertising platforms, such as demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), with willingness to learn new platform as required.

• Capability to develop compelling digital media creative assets as adapted from media strategies and able to assist in these assets’ translation to different formats and audiences.

• Strong organizational skills to manage multiple campaigns simultaneously, ensuring timely execution and delivery.

• Effective communication skills for coordinating with internal teams and external partners, ensuring alignment and successful campaign implementation.

• Develop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutions

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Your experience counts!

• At least 1 year (for analysts) or 3 years (for consultants) of experience in media planning, media buying, media placement, and media optimization in a reputable digital media agency or within a digital-first company particularly in telcos.

• Demonstrable experience in SEO/SEM, social media, and/or display advertising campaigns, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.

• Hands-on experience on Martech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC, etc.

• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments

• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients

• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.