Strategy and Consulting Global Network Song Practice | Marketing Transformation

Join our team of Marketing Transformation consultants who blend creativity, innovation, and technology to push boundaries and build relevance.

Practice: Marketing Transformation I Areas of Work: Digital Marketing | Level: Analyst / Consultant | Location: Manila | Years of Exp: 2-6

Role Title: Marketing Transformation Analyst/Consultant – GTM Presales Strategy

Explore an Exciting Career at Accenture

We believe the future of business is where creativity and technology come together. We’ve got the right tools and ammo to create human-centered experiences that simplify complexity and foster deeper connections - works well for the customers, works better for the business. If you share in our belief, then Accenture Strategy and Consulting – Marketing Transformation is the right place for you!

The Practice – A Brief Sketch

Marketing Transformation enables a tech-powered human-centric way of approaching marketing – be it through customer profiling, customer value management, or hyperpersonalization – in order to deliver the right message, to the right person, at the right time. As part of the team, you will provide transformation services that help our clients solve fundamental business needs: customer relevance and growth. Your task will be as follows:

• Plan and design digital advertising campaign strategies: Translate your clients’ business requirements, campaign briefs and campaign objectives into advertising campaign strategies across owned digital assets and other ad network platforms as required by the campaign.

• Support client solutioning and proposal: Provide the sales team with the proper sales collateral to ensure relevancy of various digital advertising campaign strategies to various clients, including crafting media plan mock-ups, budget splits, and R&F forecasts through various internal tools.

• Ideate and recommend media planning and placement configurations: Coordinate with the sales team and/or clients and provide recommendations on the proper digital advertising mix and setup best suited for the clients’ business requirements and applicable business use cases.

• Provide technical knowledge and consultation: Humanize the technical side of digital advertising by functioning as the go-to explainer all things media planning and placement – including audience targeting, inventory management, creative formatting, and media optimization.

• Coordinate with key stakeholders and partners: Communicate with clients and key business decision makers to gather business requirements and understand their needs and communicate with external partners and third party vendors in ensuring timely and efficient delivery of the campaign – with issue escalations whenever necessary in the completion of the effort.

• Conduct vendor audits and assessments: Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies to ensure proper fitment to your clients’ business requirements.

• Contribute to the total S&C business: Support business development and thought leadership in the campaign management and digital advertising space.

Bring your best skills forward to excel at the role:

• Comprehensive understanding of the customer journey, with the ability to align strategies across all stages of the marketing funnel.

• Understanding of Programmatic Ecosystem: Familiar with how demand side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs) work.

• Understanding of audience segmentation, first-party/third-party data usage, and ID-based targeting (UID, cookies, MAIDs).

• Familiarity with digital advertising assets including video, display, native, rich media, and dynamic creative specifications as applicable in the media channels these are placed in.

• Understanding of various digital media KPIs such as CTR, viewability, CPM, CPA, and VCRs with recognition of how to adjust and optimize as needed.

• Able to explain technical solutions in a way clients can understand—translating technical jargon into easily consumable information that drives business value.

• Confident in delivering product demos, campaign strategies, or responding to RFPs.

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Your experience counts!

• At least 1 year (for analysts) or 3 years (for consultants) of experience in media planning, media buying, media placement, and media optimization in a reputable digital media agency or within a digital-first company particularly in telcos.

• Demonstrable experience in SEO/SEM, social media, and/or display advertising campaigns, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.

• Hands-on experience on Martech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC, etc.

• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments

• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients

• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.

• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities

• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/us-en/Careers/capability-network

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At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.