Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.

The Market Research Senior Analyst is a hybrid profile that focuses on closing external information gaps and informing about brand impact. Has a strong marketing background and a solid foundation in both qualitative and quantitative research methodologies, a passion for uncovering actionable insights, and the ability to translate data into strategic recommendations. The ideal candidate will have a blend of marketing knowledge, research expertise, and the ability to translate data into strategic marketing insights. This role requires a deep understanding of market dynamics, consumer behavior, and the ability to create actionable strategies that drive business growth. Additionally, these professionals support all marketing pillars of the organization and use research findings to inform, support execution and optimize marketing strategies, including targeting, positioning, and messaging.

Key Responsibilities:

• Conduct Comprehensive Research: Design and execute both qualitative and quantitative research studies, including blind testing, A/B testing, and utilizing methodologies from major agencies.

• Data Analysis and Interpretation: Analyze complex datasets using statistical tools like SPSS, Python, or SQL. Identify trends and insights that lead to actionable strategies and decision-making.

• Insight Application: Go beyond the numbers—develop strategic recommendations based on research findings and help integrate these insights into real-world applications.

• Project Management: Lead research projects from conception to completion, coordinating with cross-functional teams and managing resources effectively.

• Marketing Strategy Development: Use research findings to inform and shape marketing strategies, including targeting, positioning, and messaging.

• Client Interaction: Engage directly with clients to understand their needs, present findings, and provide tailored solutions that meet their business objectives.

• Communication: Deliver clear and compelling presentations of research findings, ensuring that complex data is understandable and actionable for stakeholders.

• Problem Solving: Address research challenges with innovative solutions, ensuring that projects move forward without delays.

Required Experience:

• 3+ years of experience in marketing, including strategy development, campaign management, and consumer analysis.

• English level: C1/B2+

• Experience in B2B or B2C domains (strategy or execution).

• A diverse background across various industries, with a preference for those with experience in FMCG and other dynamic sectors. Experience working with Energy: oil and gas clients is preferred.

• Experience in crafting marketing strategies at a local/regional level.

• Experience interacting and collaborating with sales/commercial teams is needed and will be assessed.

• Experience working with clients in United States is preferred.

• Experience crafting medium-complexity marketing plans and/or programs.

• Experience working with creative agencies.

• Digitally fluent, with knowledge of digital marketing best practices.

• Experience pitching proposals to clients.

• Able to craft verbal and written tactical recommendations and guidance for marketing professionals.

• Experience working with project management and CRM software.

• Experience in a worldwide marketing program and/or working with high-end agencies.

• Curiosity and Creativity: A natural curiosity about consumer behavior and a creative approach to designing research and marketing strategies.

• Adaptability: Ability to adapt to changing client needs, market conditions, and marketing trends.

• Good time management and prioritization skills

• Stakeholder management (Intermediate)

• Project Management experience is preferred

• Insights generation

• Ability to know the difference between providing information and providing actionable insights.

• Consulting mindset

• SPSS or Excel (Advanced)

• Data storytelling

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

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