About Accenture：

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.

For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .

About Accenture Song：

As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.

Job Description

Lead enterprise CRM transformations for APAC clients across financial services, retail, and tech. Design customer-centric strategies, scale personalisation engines, and deliver measurable ROI through data-driven solutions.

About the Role
We’re hiring a CRM & Customer Experience Consultant to drive large-scale CRM programs for clients in Hong Kong and across APAC. You’ll act as a trusted advisor to C-suite stakeholders, designing lifecycle strategies, implementing martech solutions, and embedding customer-centric operating models. Our current role is to support the transformation and run capabilities of

This role blends hands-on delivery with strategic advisory work. Example projects include:

• Building AI-powered segmentation frameworks for clients.

• Redesigning loyalty programs for a luxury e-commerce brand.

• Leading CRM platform migrations (e.g., Salesforce, Braze, HubSpot) for tech unicorns.

Key Responsibilities

• Partner with clients to diagnose CRM maturity gaps and design transformation roadmaps.

• Deliver end-to-end customer journey optimizations (acquisition, retention, CLTV).

• Implement personalization engines using predictive analytics and automation tools.

• Design and deliver owned channel campaigns with seamless execution.

• Advise on data governance, AI adoption, and omnichannel orchestration.

• Lead workshops to align cross-functional client teams (Marketing, IT, Analytics).

• Own project delivery: scope, timelines, budgets, and ROI measurement.

• Mentor junior consultants and contribute to thought leadership in APAC markets.

What We’re Looking For

• 6+ years in CRM, customer experience, or digital marketing with 3+ years in consulting (Big 4 or boutique CX firms).

• Expertise in lifecycle strategy, martech stacks (Braze/Salesforce/SFMC), and analytics tools (SQL, Tableau).

• Proven success delivering CRM projects for clients in financial services, retail, or tech.

• Fluency in APAC market trends, privacy regulations (e.g., PDPO), and cultural nuances.

• Strong client-facing skills: storytelling, stakeholder management, and board-ready communication.

• Language: Fluent English; Mandarin or Cantonese preferred.