SOCIAL DIRECTOR - JLR

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Accenture Song is a new kind of partner for a new kind of client. We are designed from the ground up to empower clients to own Experience from start to finish. We believe that a great idea can transform an Experience, and a great Experience can transform lives. We are committed to helping design, build and communicate Experiences that make peoples’ lives better, more productive, and more meaningful.

ROLE OVERVIEW:

We are looking for a Social Director on our JLR Global Account to manage the social experience for one of the four iconic brands. You will own the strategic and tactical leadership of social client relationships as well as being responsible for identifying and nurturing opportunities for the brand growth.

Reporting into the Global Head of Social and Brand Business Director, you will act as the main client social media contact for your brand, and work within a larger social and integrated team across strategy, creative, platform management, analytics and more. Your role is to establish a thorough understanding of the clients’ needs and wants, acting as an expert social advisor to clients and lead these goals internally, ensuring that client objectives are met. You will also arrange briefing sessions, support the Operations and Production teams in project finances, and play an active role in managing, and mentoring junior members.

RESPONSIBILITIES:

Client & Partner Relationship

· Build strong, trusting relationships with key stakeholders, operating as a strategic advisor and support to the Client Partner

· Collaborate with partners and external agencies of the development of social programmes

· Own the prioritisation and delivery of client scoped requests against available team capacity

· Act as bridge between brand and social teams

Brand Social Experience

· Act as a Brand Guardian, immersing yourself across the brand world, brand plan, products and competitive landscape, and be able to advise on industry trends within the space

· Own the brand social planning process to align strategy, content, resources and measurement for the social programme and channel experience

· Oversee platform and community management to absolutely ensure quality, community building and brand/strategic alignment

· Stay on top of programme and channel performance, working collaboratively with the social analytics team

Brand Social Creative

· Clearly communicate and lead the creative brief process, ensuring the Client Partner’s voice is not lost, but the creative boundaries are still pushed

· Establish an excellent “eye” for social creative output, recognising strong creative work and when work could be improved

· Oversee an Account Manager and work collaboratively with production/project management to ensure creative work is progressed through the delivery process and completed: on time, on brief and on budget

· Manage the creative review process internally and externally

Team Leadership & Collaboration

· Manage an account manager, as well as allocating and overseeing cross-brand resources to complete projects and always-on programmes

· Collaborate on the development and delivery of integrated campaigns across the larger team, working director with account leadership

· Work closely with the brand Business Director to algin on brand planning, objectives, creative output, performance and forecasting

CANDIDATE SPECIFICATION

EXPERIENCE /SKILLS:

QUALIFICATION

Marketing degree or similar, with relevant working experience.

LENGTH OF EXPERIENCE

6+ years of experience of content creation, managing social media programmes and communities for brands.

WORKING BACKGROUND

· Demonstrated experience as a client lead for complicated social media programmes across organic and paid

experience

· Passionate about social media with expert-level familiarity with established and emerging social platforms

· Understanding of cross-channel marketing strategy and planning

· Proven experience in creative and content production management

· Experience working with luxury brands preferred

· Exceptional communication skills, both verbal and written, with proven history of client management including

senior stakeholders

· Strong knowledge and experience with social management, analytics and listening platforms. Sprinklr

knowledge preferred

· Must have excellent emotional intelligence

ADDITIONAL REQUIREMENTS

OFFICE POLICY/ ONSITE REQUIREMENTS

· WFH is permitted for 2 days of the week. Team is on our office at White Collar Factory, Old Street Tuesday-

Thursday

· You will be

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

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