Senior Copywriter - CRM
Accenture
Senior Copywriter - CRM
Job Description
We Are:
Accenture Song is the world’s largest tech-powered creative group. We accelerate growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of culture through the unlimited potential of creativity, technology and intelligence—both human and artificial. Visit us at: www.accenture.com/song
You Are:
We are looking for an innovative, forward-thinking, and highly skilled Copywriter to join our Creative team. We are looking for a proactive, self-motivated, and inspirational candidate with exceptional writing skills and a comprehensive understanding of how brands connect with audiences across an ecosystem. You will concept and craft copy as part of an interdisciplinary agency team that includes strategists, art directors, designers, data/analysts, technology, and studio production specialists.
The Work:
-
Working under the direction of a Creative Director and often in partnership with a designer, you will own copy concepts and craft written solutions that solve an array of creative challenges while maintaining or developing optimal writing workflows.
-
Oversee and be hands-on in the creation of copy across various formats and lengths, applying principles of brand voice, tone, clarity, storytelling, and audience engagement.
-
Conceptualize and write CRM solutions that are on brief, on brand, and leverage brand style guides and strategic principles, including:
-
Writing engaging email campaigns, from custom creative to template-based executions.
-
Developing copy for loyalty programs, membership communications, and personalized user journeys.
-
Crafting digital direct marketing messages such as SMS, push notifications, and dynamic banners.
-
Applying data-driven insights to write dynamic and personalized content.
-
-
Prepare flawless deliverables for handoff to developers, producers, and clients.
-
Present and defend solutions to other creatives, account leaders, and clients.
-
Thrive on interdisciplinary collaboration with copywriters, designers, project managers, strategists, and development teams.
-
Communicate with clients and internal teams in an effective and professional manner.
Qualifications
Here’s What You’ll Need:
5+ years of copy writing experience in B2C client work.
5+ years of work experience in an agency environment.
-
Portfolio or samples of work demonstrating smart, brand-building designs and executions, compelling visual solutions, and design and interactive experiences, including:
CRM examples that showcase your knowledge and creativity in the space.
Print/OOH work that showcases your design skills.
Any additional work that shows your creative approach to problem-solving.
A track record of diverse experiences and an understanding of current visual trends with a current aesthetic sensibility.
Strong written and verbal communication skills.
Excellent presentation and public speaking skills.
Experience in all media platforms – digital, social, film, longform content, and print.
Ability to multitask, manage simultaneous projects, and meet tight deadlines in a fast-paced, ever-changing environment.
Experience using GenAI as part of your workflow.
Expertise in strategic brainstorming, brand design, and campaign development.
Comfortable presenting and defending work to internal teams and clients.
A minimum of a high school diploma or GED is required for this position.
Bonus Points if You Have:
Bachelor’s degree in design, visual arts, advertising, digital media, or a related field.
Participated in new business initiatives.
Life at Accenture
Work where you're inspired to explore your passions and where your talents are nurtured and cultivated. Innovate with leading-edge technologies on some of the coolest projects you can imagine.
Training and Development
Take time away to learn and learn all the time in our regional learning hubs, connected classrooms, online courses and learning boards.
Work Environment
Be your best every day in a work environment that helps drive innovation in everything you do.
Learn more about Accenture
Our more than 742,000 people in more than 120 countries, combine unmatched experience and specialized skills across more than 40 industries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
Our Expertise
Meet Our People
From entry-level to leadership, across all business and industry segments, get to know our people harnessing technology to make a difference, every day.
Stay connected
Join Our Team
Search open positions that match your skills and interest. We look for passionate, curious, creative and solution-driven team players.
Keep Up to Date
Stay ahead with careers tips, insider perspectives, and industry-leading insights you can put to use today–all from the people who work here.
Job Alert Emails
Personalize your subscription to receive job alerts, latest news and insider tips tailored to your preferences. See what exciting and rewarding opportunities await.