Skill required: Marketing Operations - Marketing Automation & Technology Execution
Designation: Marketing Platform Auto Analyst
Qualifications:BTech/MCA/BCA
Years of Experience:3 to 5 years
Language - Ability:English(International) - Advanced
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? This is a key role where campaign specialist is the end-to-end campaign executor of build and segmentation during the campaign execution lifecycle and will be responsible for delivering agreed activities for campaign deployment and He/she will support delivery via designated marketing automation tool such as UNICA. The role will require high level of expertise in consumer segmentation and loyalty tools, eye for detail and quality output. Experience in working on UNICA platform is desirable. Ability to master the current UNICA CRM environment but also learn new CRM technologies as they roll out. Responsible for list extraction for different type of campaigns on UNICA platform. SQL knowledge and experience is also required. Experience with campaign creation and ability to build campaign on different automation platforms as per client’s BRD document. Understanding of offers, collaterals, segment, and collateral mapping concepts. Maintain campaign calendar with real time status of campaigns and go live status. Ensure timely completion of tasks and requests Ensure accurate reporting at required frequency Risk & Issue management Escalate risks as per the escalation matrix defined Identify gaps and areas for improvement in execution processes and propose improvement solutions Apply learning and industry standard best practices from experience
What are we looking for? Experience working in campaign eco-system specially email, SMS, or direct mail channels Execution experience in UNICA platform or similar marketing automation platform Hands on experience on SQL to perform data extraction using relevant tools Execution experience in database marketing, experience working in high pressure environments. 2 - 5 years of experience in marketing technology and operations focusing on execution of marketing campaigns on behalf of the Client Bachelor s degree in computer science, Computer Engineering, Computer Information Systems will be preferred Understanding of integrated marketing and customer data as it relates to targeting, segmentation, test/control design, and campaign analytics Understanding of marketing operations, processes, business requirements Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects Strong written and verbal communication skills with strong analytical and problem-solving skills. Exposure to Responsys, Salesforce, Marketo, Eloqua, Teradata, Adobe Campaign Classic Knowledge of HTML and CSS, JavaScript Understanding of email, social, mobile and display best practice
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems • Your day to day interaction is with peers within Accenture before updating supervisors • In this role you may have limited exposure with clients and/or Accenture management • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments • The decisions you make impact your own work and may impact the work of others • You will be an individual contributor as a part of a team, with a focused scope of workBTech,MCA,BCA

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.