Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com.

The Paid Media Analyst will support the implementation of paid social campaigns and the quality assurance of the different types of content required for their implementation. Will work cross-functionally with Paid Social Media Strategists and Senior Analysts supporting all applicable initiatives.

Key Responsibilities

• Assist in the creation and setup of paid social media campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

• Help in the process of optimizing ongoing campaigns by adjusting targeting, budget, bids, and creative assets based on performance data.

• Assist in daily monitoring the performance of paid campaigns, tracking key metrics such as CTR, CPC, ROAS, and CPA.

• Compile performance reports, summarizing key insights and metrics to share with the team and stakeholders.

• Work with the creative team to ensure that ad creatives (images, copy, video) align with campaign goals and are optimized for each platform.

• Support the execution of A/B tests to experiment with different ad creatives, bidding strategies, and audience segments.

• Conduct research to identify trends, new features, and best practices in paid social advertising.

• Take part in training sessions and workshops to build a deeper understanding of paid social advertising tools, platforms, and strategies.

• Collaborate with other members to ensure campaigns are aligned with broader marketing strategies and company goals.

• Monitor campaigns to ensure proper pacing, avoid under or overspending.

• Provide analysis of results and optimization ideas for the paid social campaigns.

• Align with media account teams to fully understand client needs.

• Assist in the evaluation of new tools, opportunities, and enhancements in the social landscape.

• Fundamental knowledge of paid social metrics, key performance indicators (KPIs), campaign components, and marketing funnel dynamics (upper, mid, and lower stages).

#LI-LATAM

Basic Qualifications:

• Experience in Digital Advertising and general knowledge of Digital Marketing environment.

• Bachelor’s Degree/Technical Degree in Marketing or equivalent experience in advertising.

• Good English communication level C1 and above.

• Experience using Excel, PowerPoint, and other Office products (Microsoft in general).

• Experience in Digital Advertising and general knowledge in Paid Social (Meta, Twitter, LinkedIn)

• Working in a data-driven environment.

• Strong attention to detail and ability to execute tasks under tight deadlines.

Required Experience

• Minimum 1 years’ proven experience in digital marketing platforms and/or marketing automation tools.

• Excellent administrative and documentation skills.

• Data Base experience required.

• Excellent time management skills and ability to follow through and self-organize.

• Deal with a large volume of requests.

• A team player who can prioritize and organize multiple tasks.

• Plus: Knowledge and experience in GoogleAds

What we offer​

• Health and Life Insurance​

• Accenture days, 3 additional vacation days​

• On site doctor​

• Birthday leave​

• Internet reimbursement

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.