Skill required: Marketing Operations - Digital Asset Management (DAM)
Designation: Creative Production Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design Consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets
What are we looking for? • Partners with marketing, ecommerce, creative, and brand leads to ensure content consistency across regions and channels. • Participates in client governance, performance reviews, and optimization discussions. • Identifies operational bottlenecks and recommends automation or process improvements. • Ensures compliance with client policies, legal usage rights, and archival rules. • 8+ years of experience in content operations or digital asset management, with at least 2–3 years in a lead or supervisory role. • Hands-on experience with enterprise DAM platforms (e.g., Adobe AEM Assets, Aprimo, Bynder, Widen, Webdam, or Tenovos). • Strong understanding of metadata frameworks, asset tagging, taxonomy, content governance, and digital rights management. • Familiarity with creative workflows and formats (e.g., PSD, AI, INDD, JPG, MP4, PDF). • Experience working with PIM systems, syndication tools, or CMS platforms is a plus. • Excellent project management, stakeholder engagement, and reporting skills. • Ability to manage high-volume global operations while ensuring attention to detail and SLA adherence.
Roles and Responsibilities: • Lead the operational management of enterprise DAM platforms (e.g., Adobe AEM, Bynder, Aprimo, Webdam, Tenovos, etc.). • Manage the lifecycle of digital assets – including uploading, version control, tagging, archival, rights management, and expiry. • Define and maintain taxonomy, metadata schemas, tagging standards, and asset classification frameworks. • Collaborate with content creators, creative teams, and marketing stakeholders to ensure accurate ingestion and retrieval of assets. • Implement governance protocols and usage policies across regions, business units, and channels. • Track asset usage metrics, audit logs, and KPIs to ensure content hygiene, compliance, and discoverability. • Drive integration between DAM and connected systems such as PIM, CMS, syndication tools, and creative workflows. • Manage and mentor a team of librarians, providing guidance on processes, performance, and workload prioritization. • Coordinate with IT, automation, and transformation teams for system upgrades, automation opportunities, and new feature rollouts. • Provide training to internal teams and external users on DAM best practices and system use.Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

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