Marketing Automation & Journey Orchestration Consultant (Marketo + AJO)
Alpha FMC
About Alpha FMC
Alpha Financial Markets Consulting (Alpha FMC) group, the leading global consultancy to
the asset and wealth management industry. We are a boutique management consulting
firm that offers the world’s top asset and wealth managers a competitive edge through our
expertise and industry insight. Our team is of a uniquely high caliber and by focusing on
asset and wealth management alone we build deep knowledge and experience within our
industry. Alpha Technology Consulting (ATC) represents the technology implementation /
business integration arm of the Alpha group, with deep expertise in delivering change and
transformation programs centered around Asset & Wealth technology solutions.
To clients, we are a trusted partner for creating programs, however, we are so much
more to our employees. At Alpha, we pride ourselves in being meritocratic environment
perfect for building a career, meeting great people, as well as a rewarding place to work.
Responsibilities:
- Lead Marketo implementation and migration projects, including workspace setup, partitioning, CRM integration, and campaign framework configuration
- Configure Marketo Engage for scalable campaign operations, including lifecycle models, lead scoring, segmentation, program templates, and tokens
- Build and optimize modular emails, landing pages, and forms using tokens, snippets, and responsive templates
- Design and implement event-triggered and rule-based journeys using Adobe Journey Optimizer (AJO)
- Support integration of Marketo and AJO with CRMs (Salesforce, Dynamics), CDPs (AEP), and consent tools
- Implement opt-in/out logic and contribute to subscription center enablement and compliance workflow
- Enable audience activation across platforms such as Adobe Target, CRM, or advertising destinations
- Partner with analytics teams to support tagging, tracking (UTMs), and campaign reporting
- Collaborate with business stakeholders and developers to ensure technical execution matches campaign intent
Requirements:
- 4+ years of experience configuring and operating Marketo Engage in an enterprise context
- 1-2+ years of experience designing journeys in Adobe Journey Optimizer (or similar orchestration tools)
- Strong understanding of lifecycle design, segmentation, campaign logic, and form/workspace strategy
- Familiarity with consent frameworks (GDPR/CCPA) and preference center design
- Experience integrating with CRM, Snowflake, or CDPs using webhooks, APIs, or native connectors
- Working knowledge of Adobe Target, Launch, and attribution/tagging frameworks is a plus
- Excellent stakeholder communication, documentation, and collaborative problem-solving skills
Equal Opportunity Statement
Alpha is an equal opportunities employer and the Group’s policy is to ensure that all
employees, or those seeking employment, are treated fairly. All decisions relating to
recruitment, selection and promotion are made objectively regardless of race,
ethnicity, nationality, gender, sexual orientation, religious belief, political opinion, age,
or disability.
NO AGENCIES, Please.