The Salesforce Marketing Cloud Email Developer will be responsible for deploying email and SMS via our SFMC tool. You will be responsible for working with key stakeholders both within and outside the MarTech organization to capture requirements and delivery timelines to build email and SMS communications, enhancements, and new capabilities.

Key Accountabilities:

• Design and develop Email and SMS notifications using Salesforce Marketing Cloud Application.

• Build Email and SMS templates within Marketing Cloud, including QA.

• Responsible for migration of campaigns and development into SFMC email and mobile channels.

• Establish operating model for deploying email and SMS to ensure adherence to defined SLAs, partner deadlines, and controls.

• Implement Journey Builder solutions for capturing Customer Journey using Salesforce Marketing Cloud application.

• Provide leadership/guidance to program teams on the end-to-end customer journey across products and platforms.

To be successful as an Email Developer you should have experience with:

Essential Skills:

• Certified Salesforce Marketing Cloud Specialist, Certified Salesforce Certified Marketing Cloud Developer, Certified Salesforce Certified Marketing Cloud Consultant

• 2-5 years of experience building and deploying Marketing Communications and email/SMS templates via the SFMC tool

• AmpScript, SSJS, SQL expertise, HTML , CSS coding – Ability to create responsive Email templates.

• Experience with SFMC development tasks (building email templates, content blocks, journey building).

• Ability to adhere to SLAs, manage capacity accordingly, and partner with stakeholders to effectively manage marketing communications.

Some other highly valued skills may include:

• Java, API’s

• Financial Services/Banking domain experience

Person Specification:

• Experience with the Salesforce suite of products with particular focus on Marketing Cloud

• Experience building and deploying Marketing communications via the SFMC tool

• Experience in Marketing Operations/Marketing Execution

• Familiarity within the Financial Industry

• Excellent communications skills, ability to build rapport while holding others accountable for their deliverables

You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.

This role is based in Pune.

Purpose of the role

To design, develop and improve software, utilising various engineering methodologies, that provides business, platform, and technology capabilities for our customers and colleagues.

Accountabilities

• Development and delivery of high-quality software solutions by using industry aligned programming languages, frameworks, and tools. Ensuring that code is scalable, maintainable, and optimized for performance.

• Cross-functional collaboration with product managers, designers, and other engineers to define software requirements, devise solution strategies, and ensure seamless integration and alignment with business objectives.

• Collaboration with peers, participate in code reviews, and promote a culture of code quality and knowledge sharing.

• Stay informed of industry technology trends and innovations and actively contribute to the organization’s technology communities to foster a culture of technical excellence and growth.

• Adherence to secure coding practices to mitigate vulnerabilities, protect sensitive data, and ensure secure software solutions.

• Implementation of effective unit testing practices to ensure proper code design, readability, and reliability.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.

• Requires in-depth technical knowledge and experience in their assigned area of expertise

• Thorough understanding of the underlying principles and concepts within the area of expertise

• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.

• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.

• Will have an impact on the work of related teams within the area.

• Partner with other functions and business areas.

• Takes responsibility for end results of a team’s operational processing and activities.

• Escalate breaches of policies / procedure appropriately.

• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.

• Advise and influence decision making within own area of expertise.

• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.

• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.

• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.

• Make evaluative judgements based on the analysis of factual information, paying attention to detail.

• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.

• Guide and persuade team members and communicate complex / sensitive information.

• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.