At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. Our portfolio comprises six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF’s Asia Pacific regional headquarters is located in Hong Kong and had 300 employees by the end of 2023.

Objectives of the Position

Reporting to the Head of Market Development, Personal Care Solutions (PCS) Asia Pacific, you will:

• Drive sustainable profitable growth within the Asia Pacific region by establishing and executing industry strategy based on relevant market intelligence
• Maximize profitability across various industry segments while targeting reinvestment or regional expansion
• Translate regional Strategic Business Unit (SBU) strategies into specific market measures for the respective segment and implement them with PCS Subregional Business Managers

Job Responsibilities

• Develop regional Hair Body Oral Care industry segment solutions and marketing activities with input from regional and local teams, while collecting market intelligence to identify new business opportunities
• Share market intelligence with PCS teams, including Product Management, local sales, and R&D, to inform product development
• Initiate, develop, and launch new product concepts based on market needs, and drive customer-specific marketing projects with Sales and Application Technology teams
• Educate internal teams and external stakeholders on market trends and strategies through events and technical training sessions
• Create and implement communication plans for industry stakeholders, collaborating with the Communications team on advertisements, exhibitions, customer events, and promotional tools

Requirements

• Bachelor’s degree in Chemistry, Chemical Engineering, Marketing related disciplines
• Minimum 10 years of relevant experience in d technical service, sales, marketing, preferably in the personal care or related markets or industries
• Ability to collaborate efficiently across diverse culture and work effectively within a virtual team environment
• Capable of leading initiatives without direct authority