About BASF in India

BASF has successfully partnered India’s progress for more than 130 years. As of the end of 2024, BASF had 2,411 employees in India with 8 production sites and 42 offices throughout the country. The Innovation Campus Mumbai and the Coatings Technical Center in Mangalore are both part of BASF’s global technology platform. In 2024, BASF registered sales of approximately €2.4 billion to customers in India. Further information is available on www.basf.com/in.

Objectives of the Position

• Based on Defined Account Strategy, execute the Sales & Engineering process and implementation of the business unit strategy at the customer interface
• Develop lasting customer relationships, identify business Develop lasting customer relationships, identify business opportunities and maximize value based on collaboration.

Main Tasks

General :

• Take responsibility for the overall sales process, aiming to meet or exceed sales targets.
• Promote products at OEMs & TIER-Is, get RFQ and work with internal functions to submit Techno-commercial proposals on time.
• Support in Project Management of nominated business till SOP and responsibility for Sales activity till EOP.
• Be accountable and responsible for Quotations, pricing settlements & implementation, Credit Management, Inventory for the assigned accounts.
• Provide short term and long term sales forecast & supporting efficient planning of products and post sales services like complaint management
• Work closely with Global Key Account Managers and all internal functions to implement business strategy and meet customer requirements.
• Develop and maintain strategic long-term business relationships with respective accounts (all decision –makers) to promote brand value.

Strategic:

• Proactively pursue new applications, promoting Cellasto full material portfolio against competing low cost materials by supporting technical exchanges at customer end
• Collaborate with team for nomination of the business / projects. Take full responsibility for managing nominated projects till SOP.
• Represent Cellasto in Team Automotive India and actively participate to promote Cellasto applications

Operational:

Ensure customer support by

• Assessing customer RFQs inputs, requirements and meeting Development timelines
• Forecasting and planning to meet customer requirements.
• Pricing settlements, PO receipts, Price maintenance, AR/OD control, Inventory Managment & margin Management.

Ensure Project Management by

• Co-ordination between customer, internal team(Sales, Quality Control, SCM, Quality Management, Operations) and group companies for all product development activities till SOP
• Ensuring on time submission of proto samples and meet the customer schedules
• Submission of quotes and assertively focus on winning business at customers
• Record all Sales documents as per APQP / IATF16949 and BASF guidelines until and upload on CDB

• Coordination with group companies for Cellasto Project Management activities
• Regular customer visits and collection of information related to new projects, competitors’ activities etc and support to create strategies accordingly.
• Customer Mapping, understand the organization map for key OEM’s & Tier I’s in India/Global and prepare decision making matrix and develop strategy accordingly
• Support Sales & Engineering function activities for customer Audits by documentation preparation, coordination with other functions for successful Audit.

GKAM Support

• Be part of GKAM/RKAM and support Global teams with India inputs as well get support for India projects
• Participate and Support in RFI / RFQs analysis, support in pricing to Project Leader
• Strategy preparation and execution
• Team work with all GKAM colleagues for successful project management and Start of production

Required Competencies:

• Sales & Marketing skills of automotive products
• Knowledge of Automotive product development process, documentations & customer requirements
• Commercial and Financial acumen, Excellent communication skills
• Customer focus and Value Selling, Entrepreneurial drive and Collaboration with Teams

Minimum Education and Qualification Required

• Education: Bachelor of Engineering with First Class
• Working Experience: 6-10 Years of hands on Sales experience in Automotive TIER-I / TIER-II company
• Technical & Professional Knowledge: Sales of Automotive components & Project Management