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Assistant Manager - Area Sales

BASF

BASF

Sales & Business Development
Bangkok, Thailand
Posted on Jun 10, 2025

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.



Main responsibilities

Promotion management:

  • Plan and manage the implementation of promotional activities/and campaigns in responsible area and report results of these activities.
  • Plan and conduct field/farmer meeting, dealer/retailer meeting for product promotion.
  • Respond to support in term of concur financial for field activities.

Sales development:

  • Forecast demand, get agreement with dealer and sub-dealer on target volume, monitor progression of selling activities and sales volume, complete monthly report.
  • Maintain business growth, ensure the availability of product for dealer, sub-dealer and farmers.
  • Responsible to implement and provide report of campaigns.

Market intelligence:

  • Regularly visit dealer, sub-dealer and key farmers with sales and promoter team in responsible area to understand market demands and trends on products, technology, services to support for business planning.
  • Follow up competitor’s positioning and the performance of their existing products.

Customer management (wholesaler / retailer level):

  • Identify new wholesalers for distribution network expansion.
  • Conduct dealer/retailer assessments.
  • Provide prompt response regarding quality, technical applications and other related issues.
  • Align with direct Manager and cooperate with relevant teams to solve customers’ issues.

Credit management:

  • Align with credit team to make appropriate credit recommendation and follow customers to ensure timely payment.

Sale Team management:

  • Organize and lead the activities of sale/promoter team.

Qualifications

  • Bachelor’s degree in Agriculture or related fields.
  • 5 years of experience in Sales Technical or Promoter filed with Agricultural market. Good understanding of Agrochemical and crop systems.
  • Good Communication in Thai and English. Have own car and driving license.

Work location

  • Emporium Office, Bangkok

BASF has been present in Thailand for more than 50 years. The company offers a wide range of products and solutions to support almost all the key industries in the country, including Agricultural Solutions, Intermediates and Process Catalysts, Monomers, Petrochemicals, Coatings, Dispersions and Resins, Performance Chemicals, Care Chemicals, Nutrition and Health, and Performance Materials. BASF in Thailand was established in 1966 and maintains its head office in Bangkok. It operates three production sites in Samutprakarn, Chonburi and Rayong, an Automotive Coatings Technical Competence Center, and a Performance Materials Technical Development Center in Samutprakarn. In 2023, BASF posted sales of €570 million to customers in Thailand and had 625 employees as of the end of the year. Further information is available on www.basf.com/th.