About BASF in India

BASF has successfully partnered India’s progress for more than 130 years. As of the end of 2024, BASF had 2,411 employees in India with 8 production sites and 42 offices throughout the country. The Innovation Campus Mumbai and the Coatings Technical Center in Mangalore are both part of BASF’s global technology platform. In 2024, BASF registered sales of approximately €2.4 billion to customers in India. Further information is available on www.basf.com/in.

Objectives of the Position

• To interface with key customers and BASF internal stake holders to positively impact the business
• To effectively engage with customers and feedback BASF internally about opportunities as well as threats to business
• To drive profitable growth of business in India through Techno Commercial Focus

Main Tasks

• Strategic:

• Responsible for business top line, bottom line and volume growth as per annual targets.
• Develop and maintain strategic long-term business relationships with respective accounts (all decision-makers) to promote brand value.
• Utilize product application knowledge as well as thorough knowledge of entire customer and market value chain to anticipate market trends.
• To propose new business models to capitalize new opportunities.
• Develop, implement and monitor agreed sales strategies including pricing implementation.

• Planning & Operational:

• Responsibility for the overall sales process, aiming to meet or exceed sales targets and profitability for the business through planning, forecasting and payment collection.
• Responsibility for financial performance to achieve agreed-on targets regarding net sales contribution margin, and fixed costs for the business.
• Formulate and implement key account strategy and plan. Optimise the results, drive sales, achieve customer intimacy, increase recognition and customer satisfaction to realise growth of the account.
• To represent the business at key industry events to obtain information on market and creative trends.
• Establish control systems to effectively manage the business in line with targets. Establish and implement effective reporting systems to monitor the same.
• Stimulate and develop market intelligence to pursue market growth and deepen market penetration e.g. attracting and gaining new customers, applications and innovations.

• Responsible for efficient management of receivable, DIV, DSO.
• Provide accurate sales forecast, supporting efficient planning of products and services.

• Leadership:

• Work closely with regional RBU for effective cross collaboration.
• Optimize & strengthen distribution network and ensure effective distributors management.
• Interface between account and BASF departments to provide ongoing support and ensure customer satisfaction.
• Influence decision makers in a complex environment within and outside BASF at all levels, and drive actions / decisions without disciplinary responsibility.
• Represent BASF to improve company image in general forum

Minimum Education and Qualification Required

• Education: Bachelor of Science or engineering
• Working Experience in Personal care industry (min required exp.): 5 – 6 Years
• Technical & Professional Knowledge: Broad understanding of Personal care ingredients as well as formulation knowledge. Should be able to have a lasting, positive impact with solution oriented approach