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Marketing Manager ACE / AlFi / Industry / MWF (m/w/d)

BASF

BASF

Marketing & Communications
Frankfurt, Germany
Posted on Aug 15, 2025

WELCOME TO BASF

The Surface Technologies global business unit of BASF's Coatings division, operating under the Chemetall brand, is a leading supplier of applied surface technologies for metal, plastic and glass substrates. These specialty chemicals are used in many industries and markets, such as automotive, aerospace, aluminum finishing, coil or in the metalworking industry - supported by a large network of technical experts.

WHAT YOU CAN EXPECT

In your role as Marketing Manager ACE / AlFi / Industry / MWF (m/f/d) you will be responsible for:

  • Develop consistent collection of market & competitive information and feedback loop into organization
  • Conduct market analysis for strategic fields
  • Support development and implementation of Segment Strategies and tactical plans together with RMM, KIM, GSMM, and Countries (concrete activities, roadmap and key commercial targets)
  • Support development of key strategic initiatives within (sub)segment incl development of business plan and tactical measures
  • Monitor prices (costs) trends, conduct commercial analyses within segment cluster Develop market concepts and material for strategic initiatives (launches, sustainability, portfolio positioning)
  • Roll out of marketing material and communications towards country sales force and customers
  • Prepare and conduct strategic dialogues with key strategic customers

WHAT YOU OFFER

  • Successfully completed bachelor’s or master’s degree in chemistry, engineering, business administration or a similar field
  • Several years of professional experience, ideally in the surface treatment or chemical industry in commercial or technical roles
  • Excellent project management skills
  • Basic understanding of the technology
  • Strong communication skills and proactive communication with external and internal stakeholders from all hierarchy levels
  • Knowledge of MS Office, Thinkcell and Power BI
  • Available to occasional travel on business trips abroad
  • Very good knowledge of English, both written and spoken. Knowledge of German beneficial

WHAT WE OFFER

Modern and environmentally friendly processes, flat hierarchies, short decision-making paths, flexible working hours, varied and challenging tasks, attractive social benefits and globally committed colleagues.

As part of our onboarding process, our new employees receive an individual induction tailored to their role, supported by numerous training opportunities.

A family atmosphere with respectful, open and trusting interaction are values we live by and form the basis of our good working atmosphere.

This position will be carried out from our office in Frankfurt.

HOW TO REACH US

Do you have any questions about the application process or the position? Please reach out to: Sascha Dederichs (People and Culture Business Partner, Chemetall GmbH), Tel.: +49 69/7165-3358, sascha.dederichs@basf.com

ABOUT US

The portfolio consists of solutions to ensure corrosion protection and adhesion of coatings, for forming and processing substrates, for applications to prepare surfaces for the painting process, as well as sealants for specific applications in the aviation industry. Chemetall is headquartered in Frankfurt am Main and consists of around 40 subsidiaries, 20 production sites and a network of technology centers.

Diversity is our greatest strength!

Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.