Now hiring! Sr. Brand Manager - Seed Treatments and Pre-Seed Herbicides

Calgary, AB (Hybrid)

We are looking for a Sr. Brand Manager - Seed Treatments and Pre-Seed Herbicides to join our Agricultural Solutions team in Calgary, AB.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

The Sr. Brand Manager – Cereal Seed Treatments and Pre-Seed Herbicides is responsible for the brand strategy of Insure Cereal FX4, Teraxxa F4 and Smoulder as it relates to the overall crop solution campaign, ensuring the annual product-on-ground (POG) budget/s are achieved as well as managing the associated campaigns for the applicable products as it pertains to advertising, sales and promotion.

As a Sr. Brand Manager - Seed Treatments and Pre-Seed Herbicides, you create chemistry by...

• Owning, developing, and leading the development of brand campaigns as part of the overall Cereal crop solutions by working closely with the Cereal and Pulse Market Manager, Technical Service, Sales, and Customer Solutions Team (CXT) to implement an effective campaign for growers, retailers, and retail agronomists.
• Supporting the Cereal and Pulse Market Manager in managing the profitability of the Cereal portfolio through monthly product forecasting, accurate financial planning, programming and lifecycle management, gathering competitive insights, and conducting accurate financial planning that is driving 10Y planning and resource allocation.
• Working with the sales team to support brand messaging, positioning, and sales. Acting as the brand champion for Cereal CP Products, ensuring consistent brand positioning across the crops by working with other Brand Managers and the Cereal and Pulse Market Manager.
• Aligning brands to the overall crop solution campaign with the go-to-market strategy of BASF Agricultural Solutions Canada, being involved with the product launch excellence (PLE) process at submission on assigned brands, and working closely with the Senior Brand Manager to set annual financial and accrual budgets as well as long-term forecasts.
• Leading Seed Treatment LCM for BASF Agricultural Solutions Canada, working closely with regional marketing on new project concepts including business case development, and collaborating with the CND seed treatment and herbicide molecule team.
• Providing support to market program development and participating in Head Office account customer strategy meetings.
• Working closely with the Cereal and Pulse Manager and CST team to support the annual financial and accrual budget development as well as providing input into long-term forecasting and planning.

If you have...

• A BSc in Business/Marketing or Agriculture.
• Minimum 8 years in sales and / or a marketing role, preferably within the agricultural industry.
• Sound understanding of marketing, sales and customer relationship management.
• An understanding of growers, distributors and agronomy for the crop protection industry.
• Strong analytical and critical thinking skills as well as a proven record of achieving goals.
• Strong interpersonal skills including listening, presenting, writing, team work and the ability to lead a team.
• Proficiency with Microsoft Office.
• Ability to travel across Canada, as business needs dictate.

Create your own chemistry with you@BASF

Adding value to our customers begins with adding value to you. you@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you – the whole you – in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career. We also provide engaging learning and development opportunities to help you make the most of your talents and your role.

About us

As the world’s leading chemical company, we have been finding solutions for your everyday needs and addressing the most complex economic, environmental, and sustainability challenges for more than 150 years!

We constantly strive to become an even better workplace. As a result of our commitment to our employees, BASF has earned various awards, including being recognized by Mediacorp in 2025 as one of Canada's Top Employers for eleventh consecutive year, one of the Greater Toronto Area's Top Employers for the twelfth year in a row, and twice being named one of Canada's Top Employers for Young People and Best Diversity Employers.

We provide a fulfilling work environment with a strong emphasis on the physical and psychological safety of our employees and the communities we operate in. We are always working to form the best team with an emphasis on diversity, equity, and inclusion and through lifelong learning and development.

Belong to Something Bigger. #belongatBASF

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Inclusion and Equal Opportunity Employment

BASF is dedicated to creating a diverse and inclusive workplace where our employees can be their authentic selves. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, place of origin, ethnic origin, colour, religion/creed, sex/pregnancy, marital status, family status, disability status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

We seek to make our recruitment process accessible for applicants with disabilities. If you require accommodations or support throughout the recruitment process, please contact ta-canada@basf.com with the subject line “Recruitment Accommodation Request”.